Pre-production has always been the unglamorous part of a photography project. Mood boards, reference gathering, shot-list development, and concept iteration can easily eat a week before a single light is fired. We've spent the last six months testing AI-assisted tools across our pre-production workflow, and we're now offering the resulting service formally to clients.
The AIMI AI-Assisted Pre-Production package is a structured 3-to-5 day phase that runs before any production shoot begins. It includes:
Clients tell us the same thing repeatedly: they need to see something to react to it. Verbal briefs and Pinterest boards only go so far. AI image generation lets us iterate visual concepts an order of magnitude faster than traditional pre-production sketching — but the output is only useful if it's filtered, edited, and refined by experienced creative directors. The combination is what makes the service work.
The AI tools accelerate concept exploration. They do not replace the actual production — every final image and video we deliver is shot on real cameras, with real product, in our real studio. We are not in the business of selling AI-generated product imagery as a substitute for photography. Brands need product images that buyers can trust, and that means actual product in actual light.
The AI-Assisted Pre-Production service is offered as a standalone phase (which can run before a shoot with us, or before a shoot you produce elsewhere) or as an integrated upgrade to any AIMI Campaign project. Pricing is based on scope and is typically a small fraction of the total project cost — but the time saving on production days, and the quality of decision-making on set, is where it pays back.
If you have an upcoming campaign or new product launch where the visual concept is still open, this is exactly the service to use. Send us a brief — we'll respond within one business day with a tailored proposal.
