Citrus and Pear Product Photography
- Published:
- 2018-09-07 11:59:27
- Lead Photographer:
- June (Product Photography Team Lead)
- Source:
- AIMI Visual Media Co., Ltd.
- Last Updated:
- 2026-09-17 11:30:00
Eleven high-key frames for a fresh fruit line: oranges, lemons and pears with cut cross-section proofs, juice props and one flat lay, cut per setup so the flesh stays bright, shot clean on white at the AIMI Visual Media studio in Guangzhou, China. More work from this category lives in our food photography gallery.
▶ View full project details, specifications & FAQ
The product is a fresh fruit line: oranges, lemons and pears sold on e-commerce. Fresh fruit sells on the cross-section read, so every variety gets a whole frame and a cut frame, with juice props for the use case. All 11 frames were shot at the AIMI Visual Media studio in Guangzhou, China.
| Project Overview | |
|---|---|
| Client | A fresh fruit brand selling citrus and pears online |
| Product | Oranges, lemons and pears |
| Shots Delivered | 11 high-key frames including cross-section proofs |
| Lead Photographer | June, Product Photography Team Lead |
| Shoot Location | AIMI Visual Media studio, Guangzhou, China |
| Turnaround | 5-7 business days |
| Usage License | Full commercial license |
Photography Challenges
1. Cut fruit oxidizes fast. The cut faces dull within the hour. Each variety is cut per setup, not per day, so the flesh reads fresh and bright.
2. White fruit on white needs edges. Pears and pale lemons sit close to the white ground. Soft contact shadows and a slight grade lift keep the fruit readable as solid objects.
3. Juice props must not dominate. The juicer and glass sit behind and below the fruit so the produce stays the hero.
Our Approach
Whole and cut pairs.
Frames 01-02, 04-05 run the whole and cut pairs for oranges and pears, so the buyer sees skin and flesh in one scroll.
Juice use-case block.
Frames 03, 06-07 and 10-11 add the juicer, the slice fans, the splash and the honey drizzle.
Range closers.
Frames 08, 12-13 finish with the variety group, the overhead flat lay and the wide library shot.
Post-production and delivery.
Retouching held the flesh brightness, cleaned the cut edges, and delivered 2000x2000px sRGB JPG plus WebP.
"Fruit photography is a freshness clock: cut per setup, light the flesh, and let the cross-section prove the product." — June, Product Photography Team Lead
| Technical Specifications | |
|---|---|
| Camera | Canon EOS 5D Mark IV |
| Lens | 100mm f/2.8L Macro at f/8-f/11 |
| Lighting | High-key white sweep with soft contact shadows |
| Sets/Styling | White sweep, juicer, glass, honey drizzle props |
| Talent/Props | No talent |
| Deliverables | 11 images, 2000x2000px sRGB JPG + WebP |
Frequently Asked Questions
How is a fruit set like this priced?
Clean high-key frames like these sit near our Essential tier at $12 per image; styled scene versions start from $35 per image under Growth. All rates are starting prices, and the final quote depends on your requirements.
How do you keep cut fruit looking fresh?
Each variety is cut per setup, not per day, so the flesh reads fresh and bright in every frame it appears in.
How long does an 11-frame session take?
This set was delivered in our standard 5-7 business day window: styling, one shooting day, then retouching.
Do the files meet marketplace rules?
Yes. Frames are delivered at 2000x2000px sRGB, above the 1000px zoom minimum, with a full commercial license.
Need the cross-section to sell the fruit?
Contact AIMI Visual Media in Guangzhou, China for fresh fruit photography cut to order.
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