Food & beverage product photography case study by AIMI Guangzhou

Tea Scene Door-to-door Styled Scene Food Photography

Published:
2018-09-07 14:08:39
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2023-09-27 10:53:03

 

Guangzhou Tea Photography Company Tea Scene Creative Photography Guangzhou Door-to-door white background photography

 

Guangzhou Tea Photography Company Tea Scene Creative Photography Guangzhou Door-to-door styled scene photography

 

Guangzhou Tea Photography Company Tea Scene Creative Photography Guangzhou Door-to-door creative composition photography

 

Guangzhou Tea Photography Company Tea Scene Creative Photography Guangzhou Door-to-door detail shot photography

 

Guangzhou Tea Photography Company Tea Scene Creative Photography Guangzhou Door-to-door group arrangement photography

 

Guangzhou Tea Photography Company Tea Scene Creative Photography Guangzhou Door-to-door white background photography

 

Guangzhou Tea Photography Company Tea Scene Creative Photography Guangzhou Door-to-door styled scene photography

 

Guangzhou Tea Photography Company Tea Scene Creative Photography Guangzhou Door-to-door creative composition photography

Guangzhou Tea Photography Company Tea Scene Creative Photography Guangzhou Door-to-door detail shot photography
 

Pu-erh Tea Cake: Readable Wrapper

Pu-erh tea cakes sell on provenance. The wrapper text tells you the year, the region, the processing method — all the information a tea buyer needs to evaluate quality and price. Photograph it wrong and the text becomes unreadable glare. The client needed clean catalog imagery where every character on the wrapper stayed legible.

The paper wrapper is semi-reflective. Direct light creates hotspots that obliterate the calligraphy. Too diffused and the texture flattens entirely. We used a large overhead softbox positioned slightly forward to create even illumination across the circular surface without any single bright reflection point. White fill cards on three sides bounced light back to lift shadows in the wrapper's natural creases without adding competing light sources.

The wooden stand was part of the product — tea collectors store cakes on these carved stands for aging and display. Including it adds cultural authenticity and creates visual separation between the tea and the background. Without the stand, the cake would sit flat and lose its dimensional presence. The ornate carved edge also adds visual interest that a plain surface wouldn't provide.

Shot straight-on at eye level to the product rather than overhead. This angle shows both the wrapper design and the three-dimensional form created by the stand. Overhead would emphasize the circular shape but lose the depth. Lower angle would distort the wrapper text and make it harder to read.

Aperture was f/10 to keep the entire wrapper sharp from edge to edge. Even slight focus falloff would make the outer text soft, which defeats the purpose when legibility is the priority. Color accuracy was critical — the warm tan wrapper needed to look natural, not artificially saturated or color-shifted. We set custom white balance off a gray card to ensure the earth tones stayed true.

Background went pure white through a combination of exposure and post-processing. Shot on white seamless overexposed by about a stop, then cleaned further in post to eliminate any shadow gradient. The white creates maximum contrast with the warm product and works across any platform or print application without additional masking.

Project Specs: Pu-erh Tea Cake Photography
Category Food & Beverage / Traditional Tea
Priority Wrapper text legibility and color accuracy for provenance verification
Lighting Large overhead softbox positioned slightly forward, white fill cards on three sides to prevent wrapper glare
Angle & Aperture Eye-level straight-on at f/10 for edge-to-edge sharpness and text readability
Styling Traditional wooden display stand included for cultural authenticity and dimensional separation

Technical note: Semi-reflective product surfaces like tea wrappers, book covers, or glossy packaging need diffused lighting that's directional enough to create form but spread enough to avoid point reflections. The solution is always size — large light sources close to the subject create that wrap-around quality where the entire surface receives light from multiple angles simultaneously, preventing any single reflection from dominating.

Food photography
Photography equipment Canon 5D4
Photography Methods Customized/planned shoots/location shoots/model shoots/photo retouching
Photography Company Guangzhou AIMI Photography Company Limited/Guangzhou AIMI Visual Media Co.

 

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