Astragalus and Red Ginseng Product Photography
- Published:
- 2018-09-07 14:06:29
- Lead Photographer:
- June (Product Photography Team Lead)
- Source:
- AIMI Visual Media Co., Ltd.
- Last Updated:
- 2026-09-18 10:24:36
Eight frames for a TCM duo: Kangmei astragalus and Xinkaihe red ginseng packs with raking-light slice proofs, bamboo slip props and a brewed tonic pairing, all on one locked white seamless at the AIMI Visual Media studio in Guangzhou, China. See more of this category in our food photography gallery.
▶ View full project details, specifications & FAQ
The product is a TCM duo: Kangmei astragalus slices and Xinkaihe red ginseng roots. Both products sell on the root texture, so each pack gets its slice proof frame, and the bamboo slips carry the traditional read. All 8 frames were shot at the AIMI Visual Media studio in Guangzhou, China.
| Project Overview | |
|---|---|
| Client | A TCM brand selling Kangmei and Xinkaihe products |
| Product | Astragalus slices and red ginseng roots in retail packs |
| Shots Delivered | 8 styled frames including texture proofs |
| Lead Photographer | June, Product Photography Team Lead |
| Shoot Location | AIMI Visual Media studio, Guangzhou, China |
| Turnaround | 5-7 business days |
| Usage License | Full commercial license |
Photography Challenges
1. Root texture is the quality signal. Buyers read astragalus by its fibrous slice and ginseng by its amber color. A raking key pulls the slice fibers into relief, and the ginseng gets a warm transmitted accent.
2. Bamboo slips must not crowd the pack. The bamboo slip props add the traditional read, but they sit behind and below the pack so the product stays the hero.
3. Two brands, one shelf. The two packs share the white seamless and the light map so the duo reads as one TCM shelf.
Our Approach
Pack and slice block.
Frames 01-04 pair each pack with its texture proof: the astragalus pack and slice macro, then the ginseng pack and root macro.
Traditional read block.
Frames 05-07 add the bamboo slip pairing, the measured fan and the brewed tonic.
Group closer.
Frame 08 finishes with both products and their ingredient proofs.
Post-production and delivery.
Retouching held the fiber texture and the amber tone, matched the white grade, and delivered 2000x2000px sRGB JPG plus WebP.
"TCM pack photography is texture plus tradition: rake the slice, warm the root, and let the bamboo whisper." — June, Product Photography Team Lead
| Technical Specifications | |
|---|---|
| Camera | Canon EOS 5D Mark IV |
| Lens | 100mm f/2.8L Macro at f/8-f/16 |
| Lighting | Raking key for fibers, warm transmitted accent for ginseng |
| Sets/Styling | White seamless, bamboo slips, brewed tonic |
| Talent/Props | No talent |
| Deliverables | 8 images, 2000x2000px sRGB JPG + WebP |
Frequently Asked Questions
How is an 8-frame TCM set priced?
Styled creative frames start at $35 per image under our Growth package, so this set runs from $280 including styling and retouching. All rates are starting prices, and the final quote depends on your requirements.
Can you show the root texture clearly?
Yes. Each product gets a macro proof frame with raking light so the slice fibers or root color reads at zoom.
How long does an 8-frame session take?
This set was delivered in our standard 5-7 business day window: set build, one shooting day, then retouching.
Do you add white-background versions for marketplaces?
Yes. Pure white-background frames start from $12 per image under our Essential package, delivered at 2000x2000px sRGB with a full commercial license.
Need the root to prove the tonic?
Contact AIMI Visual Media in Guangzhou, China for TCM photography with texture macros and traditional props.
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