AI image generation is real, fast, and cheap. But it isn't a drop-in replacement for product photography on every channel. A practical guide to when AI works, when it backfires, and how we use both in client projects.
Pre-production used to take a week. With AI-assisted mood boarding and concept visualisation, we now compress that to 2-3 days while improving the quality of decisions made. Here's the workflow we use.
AI-assisted model swapping, garment try-on, and ethnicity adaptation are increasingly common in cross-border fashion e-commerce. We unpack the practical workflow — and the compliance and ethical lines we don't cross.
AI has quietly transformed retouching workflows. From background removal to focus stacking to colour matching, here are the AI tools our retouching team uses every day — and the ones we've stopped using.
Amazon's A+ Content guidelines have explicit rules about authentic product representation. We break down what's allowed, what's restricted, and why investing in real product photography still pays back even in an AI-image era.
We spent six months systematically testing AI tools across our production and post-production pipeline. Here are the six tools we now use daily, what each is genuinely good for, and which ones to skip.
