Dr.AG Centella Repair Series Short Video

Dr.AG briefed us on a three-piece centella repair set: toner pads, a 50ml cream, and a hyaluronic acid ampoule, all in white bottles with pale green liquid. The line sits in the derma-lab category, so the brief asked for a clean, soothing read with no models. We chose water as the visual language: a mint-green ripple backdrop, acrylic blocks, and water dishes for refraction, with the camera moving in skincare order across the trio.

Creative Concept

Derma skincare speaks in ingredients and skin feel. Centella soothes, hyaluronic acid hydrates, and those claims have to become pictures. Our strategy was to translate the formula into water: the trio appears to float on a clear spring, and the refraction from acrylic blocks builds a hydrated look without a single word. The trio’s staging explains the division of labor: pads cleanse, the ampoule hydrates, the cream locks moisture in. Viewers remember a complete routine, not three separate jars, which is what a series video exists to do.

Production

We lit the set cool at 6000K. The mint-green background paper was lit from below so the ripple texture stayed translucent, and water dishes plus acrylic geometric blocks created real refraction layers in front of the lens. White bottles took soft frontal light to keep labels readable; the glass ampoule took a separate backlight so the pale green liquid glowed without blowing out the bottle. The camera locked into a vertical top-down position, products arranged in a staggered triangle, and we placed individual water droplets by hand. Backlight and front light were balanced on separate dimmers so liquid clarity and label legibility never fought each other.

Production Challenges

1. The water-ripple reflection fought the white bottle edges. Strong glare off the water surface was eating the white bottle outlines. We lowered the light ratio on the water, keeping the background bright but not harsh, and re-angled the acrylic blocks so reflections fell between products rather than across them. The bottles kept clean edges while the set still read as clear spring water.

2. The glass ampoule’s liquid had to glow without overexposing the bottle. Weak backlight left the liquid dull; strong backlight blew out the glass. We split the two paths onto separate controls: backlight tuned for translucency, soft frontal light tuned for the label. The pale green liquid became the frame’s strongest element while every line of text on the bottle stayed sharp.

3. The trio’s height difference hid shorter pieces under the top-down camera. A tall bottle would block the shorter jars in a strict flat lay. We used a staggered triangular composition and fine-tuned the camera angle a few degrees off vertical, so each product’s label faced the lens unobstructed. The tilt of the pad jar also let the cotton pads show at the rim.

Deliverable Specifications

Where the Film Lives

The master runs on cross-border e-commerce detail pages, in Xiaohongshu (RED) derma seeding posts, and across the brand’s own social channels, with all three placements sharing the one horizontal master. Before cross-border placement, each platform’s rules for derma-category claims differ, so we advise checking the target platform’s latest policy. Ingredient names on screen follow the product label exactly, with no efficacy wording beyond it.

Consumers cannot read an ingredient list, but they can read water. Put the product inside a frame built from light and ripples, and soothing hydration stops being a claim and becomes a feeling. (June) — June, Product Photography Team Lead

Frequently Asked Questions

Is the water-ripple background real or added in post?

Real, shot in camera. We light the mint-green background paper from below and use water dishes plus acrylic blocks for true refraction. The softness of a real ripple’s edge is something a digital texture cannot reproduce, and that softness carries the hydrated mood of the whole piece.

What is the logic behind the trio’s arrangement?

The staging follows skincare order: pads cleanse, the ampoule hydrates, the cream locks moisture in. The camera moves through that sequence so viewers remember a complete routine instead of three isolated items. That division of labor is where a series video earns its keep.

How do you make the ampoule’s liquid look translucent?

Backlight passes through the liquid while a separate soft frontal light protects the label. The two paths are dimmed independently. Once the pale green liquid transmits light, it becomes the most eye-catching element of the series, so this shot gets the highest priority on set.

Why cool tones for a derma skincare video?

Cool tones carry associations of cleanliness and laboratory rigor. Derma buyers care about ingredients and safety, and a mint-green cool frame reads as professional at first glance. A warm grade would drift toward daily-chemical toiletries, and the positioning would slip off brief.

How is 50 seconds split across three products?

The first 3 seconds set the tone with a full series wide. The middle gives each product 10 to 12 seconds of close-up plus texture, and the ending returns to a series freeze frame. If time runs short, we trim texture shots rather than the rhythm.

How much does a derma series video like this cost?

Product videos at AIMI start from $200 per finished video, and multi-product series are scoped by shot count, so this project’s three-product routine would be quoted by brief. Send your product list and we will return a plan within one business day.

How do you keep ingredient claims compliant?

Ingredient names appear exactly as printed on the product label, and efficacy wording never goes beyond what the label states. Rules for derma-category claims differ by platform, so before any cross-border placement we advise reviewing the target platform’s latest advertising policy.

Top-down flat lay or a 45-degree angle?

It depends on the product count. Top-down suits a multi-piece set because the whole story fits one frame, while 45 degrees gives a single product more volume. This trio used top-down for the layout sections and switched angles for the individual close-up passages.

How long does a video like this take?

The standard turnaround is 3 business days: one day each for script, studio shoot, and fine edit, with one revision round to final. Everything runs online, from sample shipping to approval and cloud delivery. Rush scheduling can be confirmed with our team.

Can you add model usage shots?

Yes. Within the same schedule we can shoot hand or facial application shots and intercut them with the still-life passages; usage scenes lift immersion for derma content. Additional shots are counted by shot volume and locked at the script stage before filming.