Menswear fashion photography case study by AIMI Guangzhou

Summer Smart Casual Menswear Studio Shoot

Published:
2018-10-27 11:09:39
Lead Photographer:
Garbo (Director of Photography)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-09-21 11:45:00

Model in a navy, gold and white striped polo shirt and khaki chinos holding a golf iron across his shoulders

Model in a white ringer tee with a striped numeral 7 holding a ukulele against a grey studio backdrop

Model in a sky blue dash-print short-sleeve shirt seated with an espresso cup at a white pedestal table

Model in an ivory foliage-print shirt holding a takeaway coffee cup at chest height

Model in a white polo with navy collar trim seated on a white studio stool

Model in a white diamond-jacquard polo with micro-check collar seated in a bright studio

A high-key studio menswear session from the AIMI Visual Media team in Guangzhou, China: six summer smart casual looks, from a striped golf polo to print shirts and jacquard knits, photographed on a bright grey cyclorama with unbranded lifestyle props and one light plan. Browse related work in our menswear photography gallery.

▶ View full project details, specifications & FAQ

Summer smart casual lives on small differences: collar trim, print scale, cuff detail. This session worked six warm-weather looks on one bright grey cyclorama: a navy, gold and white striped polo with a golf iron for the country-club register, a ringer tee with a striped numeral 7 and ukulele, a sky blue dash-print shirt at an espresso table, an ivory foliage print with a coffee cup, and two white polos with contrast collar and jacquard texture. Six frames keep plackets, prints and collar construction readable in clean high-key light.

Project Overview
ClientMenswear label, summer smart casual catalog
ProductSix looks: striped polo, ringer tee, two print shirts, two white polos, with chinos and grey trousers
Shots Delivered6 studio frames
Lead PhotographerGarbo, Director of Photography
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5-7 business days
Usage LicenseFull commercial license

Photography Challenges

1. White shirts on a white-leaning cyc. A white polo against a pale grey sweep loses its shoulder line fast. A soft shadow is kept between model and backdrop, exposure holds the fabric just under clip, and collar trim and placket detail carry the garment boundary.

2. Prints must stay true at catalog zoom. Stripe alignment, dash spacing and foliage motifs are the quality signals buyers zoom for. The model is posed so fabric lies flat across the chest, and focus locks on the print plane rather than the face.

3. Props must read as lifestyle, not product. A golf iron, ukulele and coffee cups can look like bundled merchandise. Props stay in hand or at frame edges, all unbranded, so the listing sells apparel and nothing else.

4. Six looks must grade as one page. Polo pique, poplin and jacquard knit take light differently. One light map runs the day with fill rebalanced per wardrobe change, so all six frames sit in the same bright, clean grade.

Our Approach

The golf register.

Frame 1 sets the striped polo with the iron resting across the shoulders: the navy collar tipping, chest crest and khaki chino line all read square, and the club shaft stays clear of the placket.

The music frames.

Frame 3 gives the ringer tee its playful beat with the ukulele held in playing position, the striped numeral panel flat across the torso and the ribbed neck trim sharp.

The cafe frames.

Frames 4 and 5 stage the print shirts with coffee props: the sky blue dash print seated at the pedestal table with rolled cuffs, and the ivory foliage print standing with the cup at chest height so the shirt front stays open to camera.

The white polos and grade.

Frames 6 and 7 close on the two white polos, navy-trimmed and jacquard, seated clean against the sweep. All six frames grade to one high-key balance with fabric texture checked at full crop.

"For white summer shirting, the backdrop is your contrast budget. Keep one soft shadow behind the model and let the collar trim do the talking." — Garbo, Director of Photography

Technical Specifications
CameraCanon EOS R5
LensRF 85mm f/1.2L at f/5.6-f/8
LightingHigh-key diffused strobe with soft backdrop separation shadow
Sets/StylingGrey cyclorama, white plinth and pedestal table props; golf iron, ukulele, espresso and takeaway cup styling
Talent/PropsOne model; six client summer looks
RetouchingBright high-key grade, white-texture preservation, print-true color management
Deliverables6 images, 2000px sRGB JPG + WebP

Frequently Asked Questions

How is a studio menswear session priced?

On-model studio work starts at $35 per image under our Growth package, with the model fee quoted separately from casting. Multi-look days are billed from $800/day per photography team with a written per-project quote.

How many looks fit in one studio day?

With one light map and fill rebalanced per change, a day covers eight to twelve catalog looks, or fewer when styled props and set pieces are involved.

Can you keep prints and whites accurate?

Yes. We meter on the fabric, hold whites just under clip with texture intact, and match final files to the physical garment under D65 light.

What is the turnaround?

Standard delivery is 5-7 business days from shoot day, including retouching and grade matching across the set.

Who owns the images?

Your brand does, under a full commercial license covering catalog, marketplace, social and advertising use.

Planning a summer menswear catalog?

Contact AIMI Visual Media in Guangzhou, China for studio photography where collar trim, print scale and fit all survive the marketplace zoom.

Get a Free Custom Quote View More Menswear Cases

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