Kiwi Slices Product Photography
- Published:
- 2018-09-07 12:07:37
- Lead Photographer:
- June (Product Photography Team Lead)
- Source:
- AIMI Visual Media Co., Ltd.
- Last Updated:
- 2026-09-17 11:30:00
One high-key frame for red-heart kiwi slices: thin rounds fanned on a cutting board so the red heart pattern reads in every slice, sliced on set and shot immediately before the edges dried, for a fresh fruit line at the AIMI Visual Media studio in Guangzhou, China. See more of this category in our food photography archive.
▶ View full project details, specifications & FAQ
The product is red-heart kiwifruit, sliced into rounds to show the red heart pattern. The frame is the detail companion to the lemon and kiwi library: the same cutting board, the same light map, only the fruit changes. Shot at the AIMI Visual Media studio in Guangzhou, China.
| Project Overview | |
|---|---|
| Client | A fresh fruit brand selling red-heart kiwifruit |
| Product | Red-heart kiwi slices |
| Shots Delivered | 1 high-key detail frame |
| Lead Photographer | June, Product Photography Team Lead |
| Shoot Location | AIMI Visual Media studio, Guangzhou, China |
| Turnaround | 5-7 business days |
| Usage License | Full commercial license |
Photography Challenges
1. Kiwi slices dry at the edges. The slice edges dull within minutes of cutting. The kiwi is sliced on set and the frame is shot immediately while the flesh still glistens.
2. The red heart must read in every slice. The slices are fanned so each round shows the red heart pattern, not hidden behind its neighbor.
3. One frame must match the library. The cutting board and the light map are the same as the parent lemon and kiwi set, so the detail page reads as the same system.
Our Approach
Slice on set.
The kiwi is sliced into thin rounds immediately before the frame, so the flesh reads fresh.
Fan for the pattern.
The rounds are fanned on the cutting board so every slice shows the red heart.
Post-production and delivery.
Retouching held the flesh brightness, cleaned the board, and delivered 2000x2000px sRGB JPG plus WebP.
"A fruit detail frame is a freshness race: slice on set, fan for the pattern, and shoot before the edges dry." — June, Product Photography Team Lead
| Technical Specifications | |
|---|---|
| Camera | Canon EOS 5D Mark IV |
| Lens | 100mm f/2.8L Macro at f/8 |
| Lighting | High-key white sweep, soft fill |
| Sets/Styling | Cutting board, no props |
| Talent/Props | No talent |
| Deliverables | 1 image, 2000x2000px sRGB JPG + WebP |
Frequently Asked Questions
How is a single fruit detail frame priced?
A clean high-key frame like this sits near our Essential tier at $12 per image; styled scene versions start from $35 per image under Growth. All rates are starting prices, and the final quote depends on your requirements.
Can you show the red heart in every slice?
Yes. The kiwi is sliced on set and fanned so each round shows the pattern, then shot before the edges dry.
How long does a single-frame session take?
This frame was delivered in our standard 5-7 business day window: slicing, the shoot, then retouching.
Do the files work for marketplaces?
Yes. Frames are delivered at 2000x2000px sRGB, above the 1000px zoom minimum, with a full commercial license.
Need the pattern to prove the fruit?
Contact AIMI Visual Media in Guangzhou, China for fresh fruit photography sliced on set.
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