Kiwi Halves Product Photography
- Published:
- 2018-09-07 12:07:37
- Lead Photographer:
- June (Product Photography Team Lead)
- Source:
- AIMI Visual Media Co., Ltd.
- Last Updated:
- 2026-09-17 11:30:00
One high-key frame for red-heart kiwi halves: the fruit split on a cutting board so the flesh texture and the red heart read at full size, split on set and shot immediately while the flesh still read juicy, at the AIMI Visual Media studio in Guangzhou, China. See more of this category in our food photography archive.
▶ View full project details, specifications & FAQ
The product is red-heart kiwifruit, halved on a cutting board to show the flesh texture and the red heart. The frame is the second detail companion to the lemon and kiwi library: the same cutting board, the same light map, the fruit split instead of sliced. Shot at the AIMI Visual Media studio in Guangzhou, China.
| Project Overview | |
|---|---|
| Client | A fresh fruit brand selling red-heart kiwifruit |
| Product | Red-heart kiwi halves |
| Shots Delivered | 1 high-key detail frame |
| Lead Photographer | June, Product Photography Team Lead |
| Shoot Location | AIMI Visual Media studio, Guangzhou, China |
| Turnaround | 5-7 business days |
| Usage License | Full commercial license |
Photography Challenges
1. The cut face must stay moist. The halved kiwi dries at the surface within minutes. The fruit is split on set and shot immediately while the flesh still reads juicy.
2. The red heart must center. The halves are placed so the red heart pattern reads centered in the frame, not cut off by the edge.
3. One frame must match the library. The cutting board and the light map are the same as the parent set, so the detail page reads as the same system.
Our Approach
Split on set.
The kiwi is halved immediately before the frame, so the flesh reads fresh and moist.
Center the heart.
The halves are placed so the red heart pattern reads centered in the frame.
Post-production and delivery.
Retouching held the flesh brightness, cleaned the board, and delivered 2000x2000px sRGB JPG plus WebP.
"A fruit half is a juiciness race: split on set, center the heart, and shoot before the surface dries." — June, Product Photography Team Lead
| Technical Specifications | |
|---|---|
| Camera | Canon EOS 5D Mark IV |
| Lens | 100mm f/2.8L Macro at f/8 |
| Lighting | High-key white sweep, soft fill |
| Sets/Styling | Cutting board, no props |
| Talent/Props | No talent |
| Deliverables | 1 image, 2000x2000px sRGB JPG + WebP |
Frequently Asked Questions
How is a single fruit detail frame priced?
A clean high-key frame like this sits near our Essential tier at $12 per image; styled scene versions start from $35 per image under Growth. All rates are starting prices, and the final quote depends on your requirements.
Can you keep the cut face looking juicy?
Yes. The kiwi is split on set and shot immediately while the flesh still reads moist.
How long does a single-frame session take?
This frame was delivered in our standard 5-7 business day window: splitting, the shoot, then retouching.
Do the files work for marketplaces?
Yes. Frames are delivered at 2000x2000px sRGB, above the 1000px zoom minimum, with a full commercial license.
Need the juiciness to survive the frame?
Contact AIMI Visual Media in Guangzhou, China for fresh fruit photography split on set.
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