Home goods product photography case study by AIMI Guangzhou

Classical Guitar Product Photography

Published:
2019-10-06
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-08-10 13:24:18

Classical guitar front vertical on white - nylon guitar photography Classical guitar back flamed maple - guitar back photography Small classical guitar back view - parlor guitar photography Classical guitar three quarter front - acoustic guitar photography Classical guitar diagonal on white - guitar packshot photography Classical guitar horizontal on white - full guitar photography Seven string classical guitar body close - 7 string guitar photography Classical guitar headstock diagonal crop - guitar headstock photography

An instrument brand asked AIMI Visual Media in Guangzhou, China to photograph 8 packshots of its classical nylon-string guitars: front, flamed back, diagonal, and detail crops on pure white, delivered in 5 business days at 2000x2000px.

▶ View full project details, specifications & FAQ

The client builds small-body classical guitars and asked AIMI Visual Media in Guangzhou, China for the full catalog coverage: the spruce face, the flamed maple back, the slotted headstock, and the 7-string variant. We shot 8 images in our Guangzhou studio on pure white: the guitar floating in vertical, diagonal, and horizontal framings plus tight crops of the body and headstock, so every construction detail is zoomable, all under a full commercial license.

Project Overview
ClientInstrument brand (classical guitar maker)
ProductSmall-body classical nylon-string guitars (6-string + 7-string)
Shots Delivered8 packshots (front, back, diagonal, detail crops)
Lead PhotographerJune — Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5 business days
Usage LicenseFull commercial license

Photography Challenges

1. A guitar is two products: face and back. Buyers judge the spruce face, then flip for the back wood. We shoot both at identical angles: the pale grain of the soundboard and the flamed figure of the maple back get equal billing, because the back wood is the upgrade argument.

2. Gloss lacquer mirrors the studio. A polished soundboard reflects every softbox as a white rectangle. We use one large overhead source and flag the rest, so the lacquer carries a single soft gradient: the guitar reads as one crafted object, not as a map of our ceiling.

3. Nylon strings vanish on white. Clear trebles against a bright background have almost no contrast. We add a soft edge gradient behind the neck, so the string run from bridge to headstock stays legible: buyers count 6 (or 7) strings at full zoom.

4. Detail crops carry the build story. The slotted headstock, the rosette rings, the tie-block bridge: these are where luthiery shows. The tight crops sit beside the full shots, so the gallery answers 'how is it built' after 'what does it look like'.

Our Approach

The Full-Length Frames

Vertical, diagonal, and horizontal full shots: the complete silhouette from three framings, covering the hero slot and the catalog's alternate angles in one rigged setup.

The Back Frames

The guitar flipped: flamed maple back and sides with the black neck, same angle as the front. The wood-upgrade story told without a word of copy.

The Detail Crops

The 7-string body with its extra string count and the slotted headstock with brass tuners: construction proof at macro distance, for the buyers who zoom before they buy.

Retouching

All 8 frames keep the instrument honest: lacquer gradient continuous, wood grain natural, whites at 245-252, and the support removed clean. Files went out at 2000x2000px sRGB in JPEG (quality 90) and WebP, ready for Amazon listings and catalog use.

"A guitar listing needs 3 proofs: the face, the flamed back, and the headstock close enough to count the tuners." June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV (30.4MP full-frame)
LensCanon EF 24-70mm f/2.8L II at 70mm; EF 100mm Macro for details
LightingLarge overhead source for lacquer gradient; edge fill
BackgroundPure white seamless
PropsNone; support removed in post
RetouchingLacquer gradient continuous, whites at 245-252
Deliverables8 retouched images, 2000x2000px sRGB, JPEG q90 + WebP, full commercial license

Frequently Asked Questions

How much does an 8-image set like this cost?

This set came to about $96 at $12 per white-background packshot. Styled or scene images start at $35 each, and 10 or more items get 10% off.

How long does the shoot take?

These 8 images were delivered in 5 business days. One rigged setup covers front, back, and diagonal framings; detail crops follow in the same session.

Do these work as Amazon main images?

Yes. Product-on-pure-white at 2000x2000px meets Amazon's main-image rules for the musical instruments category, ready to upload directly.

Why photograph the back of the guitar?

Because buyers judge the spruce face, then flip for the back wood. The flamed maple back is the upgrade argument, and it sells nothing if it is not photographed.

How do you keep nylon strings visible on white?

With a soft edge gradient behind the neck. Clear trebles against bright white have almost no contrast; the gradient keeps the string run legible at full zoom.

Can you photograph other instruments later?

Yes. The white rig and the front-back-diagonal coverage template stay on file, so new models match this set, at the standard $12 per-image rate.

Need photos for your instrument line?

AIMI Visual Media, Guangzhou, China — product photography for instrument brands selling on Amazon and wholesale.

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