On , AIMI Visual Media officially signed a cooperation agreement with Disney (China), the Chinese operations of The Walt Disney Company. The partnership covers print advertising photography and advertising video production for Disney-licensed products in the luggage and accessories category.
About Disney (The Walt Disney Company)
The Walt Disney Company, commonly known as Disney, is one of the world’s largest and most diversified entertainment and media conglomerates. Founded by Walt Disney in 1923 and headquartered in Burbank, California, Disney’s operations span:
- Film and television production (Walt Disney Studios, Pixar, Marvel, Lucasfilm)
- Theme parks and resorts (Disneyland, Disney World, Shanghai Disneyland)
- Consumer products and licensed merchandise
- Streaming media (Disney+)
- Media networks and broadcasting
Disney’s consumer products division licenses its iconic characters and brands to manufacturers worldwide, covering categories from toys and apparel to luggage, home furnishings, and electronics. Every product carrying the Disney name must meet strict visual and brand quality standards.
Why Disney Chose AIMI Visual Media
AIMI Visual Media is a Guangzhou-based commercial photography and video production studio specializing in:
- Product photography for licensed, branded, and consumer goods
- Advertising video production for product campaigns
- Visual design and creative direction
- Brand-compliant photography for licensors with strict visual identity guidelines
Licensed product photography carries additional requirements beyond standard product photography: every image must faithfully represent the licensor’s characters, colors, and brand identity. Unauthorized visual deviations can violate licensing agreements. AIMI’s experience with brand-critical photography made us a trusted partner for Disney (China)’s licensed luggage product line.
The Photography and Video Brief
The cooperation focused on producing visual content for Disney-licensed luggage and accessories. Deliverables included:
- Studio product photography of Disney-branded luggage, bags, and accessories
- Detail shots highlighting character artwork, materials, and construction quality
- Lifestyle compositions showing products in travel and daily-use contexts
- Advertising video production for product marketing
- Brand-consistent retouching with accurate color reproduction of Disney character palettes
About AIMI Visual Media
Founded in Guangzhou, AIMI Visual Media is a full-service commercial photography and video production studio. Our team has produced visual content for international brands and Chinese market leaders across consumer products, fashion, cosmetics, jewelry, food, electronics, pharmaceuticals, toys, and household care categories.
Past partnerships include collaborations with brands such as Dior (China), LEGO, Blue Moon, NetEase, and many others. View all case studies.
Frequently Asked Questions
Who is Disney (China)?
Disney (China) is the Chinese operations of The Walt Disney Company, one of the world’s largest entertainment and media conglomerates. Disney’s consumer products division licenses its iconic characters and brands to manufacturers worldwide.
What services did AIMI provide for Disney?
AIMI Visual Media provided print advertising photography and advertising video production for Disney-licensed luggage and accessories products, signed under a cooperation agreement on October 15, 2017.
Does AIMI work with licensed product brands?
Yes — AIMI has experience producing brand-compliant photography for licensed products, adhering to strict licensor visual identity guidelines including character color accuracy and brand presentation standards.
Where is AIMI Visual Media located?
AIMI Visual Media is a commercial photography studio in Guangzhou, China, serving global and Chinese brands.
How can my brand work with AIMI?
To request a quote or discuss your photography or video project, contact AIMI Visual Media or email maggie@airmie.com.
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Looking for a product photography partner in Guangzhou?
AIMI Visual Media works with international brands, licensors, and Chinese market leaders to produce high-quality product photography and advertising video. Our Guangzhou studio is ready to support your next project.
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