On , AIMI Visual Media officially signed a cooperation agreement with Adidas (China), the Chinese operations of Adidas AG — the German sporting goods manufacturer and one of the world’s largest athletic brands. The partnership covers print advertising photography and advertising video production for the sports shoes product category.
About Adidas
Adidas AG is a German multinational corporation headquartered in Herzogenaurach, Bavaria. Named after its founder Adolf “Adi” Dassler, the company traces its footwear manufacturing roots back to 1920, with the Adidas brand officially registered in 1949. The name itself is formed from the founder’s nickname and surname.
Adidas designs and manufactures athletic shoes, apparel, and accessories. The company is the largest sportswear manufacturer in Europe and the second-largest worldwide, with its classic “Impossible is Nothing” slogan recognized around the globe. In June 2017, Adidas was named to MIT Technology Review’s list of the world’s 50 smartest companies, reflecting its innovations in sports technology and manufacturing.
For a global sportswear leader of this stature, product photography must communicate performance, innovation, and lifestyle appeal — showing materials, construction details, and silhouette with technical precision.
Why Adidas Chose AIMI Visual Media
AIMI Visual Media is a Guangzhou-based commercial photography and video production studio specializing in:
- Product photography for sportswear, footwear, and lifestyle categories
- Advertising and promotional video production
- Visual design and creative direction
- High-precision photography showing material texture, stitching, and construction detail
Athletic footwear photography presents specific challenges: rendering the complex material mix (mesh, synthetics, rubber outsoles, Boost/Primeknit textures), highlighting proprietary technologies, and conveying the dynamic feel of performance footwear. AIMI’s Guangzhou studio provides the controlled lighting, experienced stylists, and post-production quality needed for brand-critical sportswear photography.
The Photography and Video Brief
The cooperation focused on producing visual content for Adidas’s sports shoes category. Deliverables included:
- Studio product photography of athletic footwear
- Detail and macro photography showcasing materials, technology, and construction
- Lifestyle compositions for advertising campaigns
- Advertising video production for product marketing
- Brand-consistent post-production aligned with global Adidas visual identity
About AIMI Visual Media
Founded in Guangzhou, AIMI Visual Media is a full-service commercial photography and video production studio. Our team has produced visual content for international brands and Chinese market leaders across sportswear, fashion, cosmetics, jewelry, food, electronics, pharmaceuticals, toys, and consumer goods categories.
Past partnerships include collaborations with brands such as YONEX, Dior (China), LEGO, Disney (China), and many others. View all case studies.
Frequently Asked Questions
Who is Adidas?
Adidas AG is a German multinational sportswear company headquartered in Herzogenaurach, Germany. It is the largest sportswear manufacturer in Europe and the second-largest in the world, with athletic footwear manufacturing roots dating to 1920 and the Adidas brand registered in 1949.
What services did AIMI provide for Adidas?
AIMI Visual Media provided print advertising photography and advertising video production for Adidas (China) in the sports shoes product category, signed under a cooperation agreement on November 8, 2015.
Does AIMI photograph athletic footwear?
Yes — AIMI has experience producing high-precision studio and lifestyle photography for athletic footwear, sportswear, and performance apparel brands.
Where is AIMI Visual Media located?
AIMI Visual Media is a commercial photography studio in Guangzhou, China.
How can my brand work with AIMI?
To request a quote, contact AIMI Visual Media or email maggie@airmie.com.
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Looking for a sportswear photography partner in Guangzhou?
AIMI Visual Media works with international athletic brands and Chinese market leaders to produce high-precision footwear and sportswear photography. Our Guangzhou studio is ready to support your next project.
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