On , AIMI Visual Media officially signed a cooperation agreement with Blue Moon (蓝月亮), one of China’s most recognized household cleaning and personal care brands. The partnership covers product photography and advertising video production for Blue Moon’s comprehensive lineup of cleaning and care products.
About Blue Moon (蓝月亮)
Founded in 1992, Blue Moon is one of China’s most established household cleaning and personal care brands. The company has built a diversified product portfolio across three core categories — laundry care, personal care, and household care — serving millions of households across China and internationally.
Blue Moon’s brand matrix includes:
- Blue Moon — flagship laundry detergent
- Weino — cleaning products
- Supreme — concentrated laundry detergent
- Pure Enjoy — amino acid hand cleaner
- Sky Dew — dishwashing and fruit & vegetable cleaner
For a brand with this breadth of product lines, consistent visual presentation across packaging, e-commerce listings, and advertising materials is critical to maintaining brand recognition and consumer trust.
Why Blue Moon Chose AIMI Visual Media
AIMI Visual Media is a Guangzhou-based commercial photography and video production studio specializing in:
- Product photography for FMCG, household, and personal care brands
- Advertising video production for product launches and brand campaigns
- Visual design and creative direction
- High-volume production for established consumer brands across China
For a brand the size of Blue Moon — with multiple sub-brands, frequent new product releases, and demanding brand consistency requirements — AIMI’s integrated studio model in Guangzhou provided the production capacity, technical expertise, and reliable scheduling required to support a long-term content production relationship.
The Photography & Video Brief
The cooperation focused on producing visual content for Blue Moon’s household and personal care product portfolio. Deliverables included:
- Studio product photography on white and lifestyle backgrounds
- Detail and close-up shots highlighting packaging design and product features
- Advertising video production for product campaigns
- Brand-consistent retouching and post-production across all sub-brands
Cleaning and personal care products present unique photography challenges: glossy, reflective packaging that must show clearly without distracting glare; transparent or semi-transparent liquids that need careful lighting to convey color and texture; and multi-product family shots that must maintain consistent scale and proportion. AIMI’s technical workflow is designed specifically to handle these requirements.
About AIMI Visual Media
Founded in Guangzhou, AIMI Visual Media is a full-service commercial photography and video production studio. Our team has produced visual content for international brands and Chinese market leaders across cosmetics, fashion, jewelry, food, electronics, and household care categories.
Past partnerships include collaborations with brands such as Dior (China), LEGO, NetEase Zhicheng Gong, Guangzhou Baiyunshan Pharmaceutical, and many others. View all case studies.
Frequently Asked Questions
Who is Blue Moon (蓝月亮)?
Blue Moon is a Chinese household cleaning and personal care brand founded in 1992. The company offers a diversified product portfolio across laundry care, personal care, and household care, including flagship brands such as Blue Moon laundry detergent, Weino cleaning products, Supreme concentrated detergent, Pure Enjoy hand cleaner, and Sky Dew dishwashing liquid.
What services did AIMI provide for Blue Moon?
AIMI Visual Media provided product photography and advertising video production for Blue Moon’s cleaning and care product portfolio, signed under a cooperation agreement on November 28, 2020.
Where is AIMI Visual Media located?
AIMI Visual Media is a commercial photography studio in Guangzhou, China, serving Chinese and international brands across consumer product categories.
Does AIMI work with FMCG and household care brands?
Yes — AIMI has experience producing professional product photography and advertising video for FMCG, household care, personal care, and cosmetics brands. The Blue Moon partnership is one example of this expertise.
How can my brand work with AIMI?
To request a quote or discuss your photography or video production project, contact AIMI Visual Media or email maggie@airmie.com.
Related Case Studies
Looking for a product photography partner in Guangzhou?
AIMI Visual Media works with international brands and Chinese market leaders to produce high-volume, high-quality product photography and advertising video. Whether you’re launching a new product line or scaling your e-commerce content production, our Guangzhou studio is ready to support your project.
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