On , AIMI Visual Media officially signed a cooperation agreement with Dior (China), the Chinese operations of Christian Dior — the iconic French luxury fashion maison founded in Paris in 1946 and now part of the LVMH Moët Hennessy Louis Vuitton group. The partnership covers print advertising photography and advertising video production for Dior’s apparel category.
About Dior (Christian Dior)
Christian Dior is one of the world’s most recognized luxury fashion brands, founded by French designer Christian Dior in 1946. The maison operates under the LVMH Moët Hennessy Louis Vuitton group — the world’s largest luxury goods conglomerate — and is headquartered in Paris.
Dior’s product portfolio spans:
- Women’s and men’s ready-to-wear and haute couture
- Jewelry and watches
- Perfume and beauty
- Leather goods and accessories
- Children’s collections
For a maison with this level of heritage and brand equity, visual content must uphold strict standards of craftsmanship, elegance, and brand consistency — every image reflects directly on the brand’s position at the top of the luxury market.
Why Dior Chose AIMI Visual Media
AIMI Visual Media is a Guangzhou-based commercial photography and video production studio specializing in:
- Fashion and apparel photography for luxury, designer, and mainstream labels
- Product photography for high-end consumer categories
- Advertising video production for product campaigns and brand communications
- Visual design and creative direction
Luxury fashion photography demands precision in fabric rendering, color accuracy, and garment detail — along with the creative sensibility to capture brand aesthetic. AIMI’s integrated studio model, combined with experienced fashion photographers and stylists, made us a trusted content production partner for Dior (China).
The Photography & Video Brief
The cooperation focused on producing visual content for Dior (China)’s apparel category. Deliverables included:
- Print advertising photography for campaign and merchandising use
- Detail shots highlighting fabric quality, construction, and design details
- Advertising video production for product campaigns
- Brand-consistent retouching and post-production at luxury-market standards
Luxury fashion photography presents distinctive challenges: fabrics must be rendered with accurate texture and drape; color reproduction must match the physical garment exactly; styling and composition must align with the maison’s visual language; and every retouched image must meet the highest standards of polish without appearing artificial.
About AIMI Visual Media
Founded in Guangzhou, AIMI Visual Media is a full-service commercial photography and video production studio. Our team has produced visual content for international brands and Chinese market leaders across fashion, cosmetics, jewelry, pharmaceuticals, food, electronics, and household care categories.
Past partnerships include collaborations with brands such as LEGO, NetEase Zhicheng Gong, Blue Moon, Guangzhou Baiyunshan Pharmaceutical, and many others. View all case studies.
Frequently Asked Questions
Who is Dior (China)?
Dior (China) is the Chinese operations of Christian Dior, the iconic French luxury fashion maison founded in Paris in 1946. Christian Dior operates under the LVMH Moët Hennessy Louis Vuitton group, the world’s largest luxury goods conglomerate.
What services did AIMI provide for Dior?
AIMI Visual Media provided print advertising photography and advertising video production for Dior (China)’s apparel category, signed under a cooperation agreement on March 28, 2018.
Where is AIMI Visual Media located?
AIMI Visual Media is a commercial photography studio in Guangzhou, China, serving luxury fashion, consumer, and international brands across multiple product categories.
Does AIMI work with luxury fashion brands?
Yes — AIMI has experience producing fashion and apparel photography for luxury, designer, and premium mainstream brands. The Dior (China) partnership is one example of this expertise.
How can my brand work with AIMI?
To request a quote or discuss your photography or video production project, contact AIMI Visual Media or email maggie@airmie.com.
Related Case Studies
Looking for a luxury or fashion photography partner in Guangzhou?
AIMI Visual Media works with international luxury brands, designer labels, and Chinese market leaders to produce high-quality fashion and product photography and advertising video. Whether you’re launching a new collection or scaling your e-commerce content production, our Guangzhou studio is ready to support your project.
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