On , AIMI Visual Media officially signed a cooperation agreement with LEGO, the world-famous Danish toy company and one of the most recognized consumer brands on the planet. The partnership covers product photography and advertising video production for LEGO’s building block product range.
About LEGO
LEGO was founded in 1932 in Billund, Denmark. The name derives from the Danish words “LEg GOdt” — meaning “play well.” Over nearly a century, LEGO has grown from a small Danish carpentry workshop into one of the world’s most valuable and beloved toy brands, with products sold in over 130 countries.
LEGO’s product range spans classic building bricks, themed sets, Technic models, Duplo for younger children, and licensed collections based on popular franchises. The brand’s commitment to quality, creativity, and educational play has made it a household name across generations.
For a brand with this level of global recognition, visual content must faithfully represent the vibrant colors, precision engineering, and playful spirit that define LEGO products.
Why LEGO Chose AIMI Visual Media
AIMI Visual Media is a Guangzhou-based commercial photography and video production studio specializing in:
- Product photography for toy, consumer, and lifestyle brands
- Advertising video production for product campaigns
- Visual design and creative direction
- High-color-accuracy photography for brands where color consistency is critical
Toy photography requires exceptional color accuracy (LEGO bricks come in precisely defined colors), careful lighting to show three-dimensional detail in small objects, and creative compositions that convey the fun and possibility of the product. AIMI’s Guangzhou studio provides the controlled environment, precision lighting, and experienced team needed for this demanding work.
The Photography and Video Brief
The cooperation focused on producing visual content for LEGO’s building block product range. Deliverables included:
- Studio product photography of boxed sets and assembled models
- Detail and macro photography of individual bricks and building elements
- Lifestyle and play-scenario compositions
- Advertising video production for product marketing
- Color-calibrated post-production ensuring accurate reproduction of LEGO’s brand palette
About AIMI Visual Media
Founded in Guangzhou, AIMI Visual Media is a full-service commercial photography and video production studio. Our team has produced visual content for international brands and Chinese market leaders across toys, fashion, cosmetics, jewelry, food, electronics, pharmaceuticals, and household care categories.
Past partnerships include collaborations with brands such as Dior (China), Disney (China), Blue Moon, Yinghong Tea, and many others. View all case studies.
Frequently Asked Questions
Who is LEGO?
LEGO is a world-famous Danish toy company founded in 1932, best known for its interlocking plastic building bricks. The brand is sold in over 130 countries and is one of the most recognized toy brands globally.
What services did AIMI provide for LEGO?
AIMI Visual Media provided product photography and advertising video production for LEGO’s building block product range, signed under a cooperation agreement on January 4, 2020.
Does AIMI photograph toys and children’s products?
Yes — AIMI has experience producing high-color-accuracy product photography for toy, children’s product, and consumer lifestyle brands.
Where is AIMI Visual Media located?
AIMI Visual Media is a commercial photography studio in Guangzhou, China, serving global and Chinese brands.
How can my brand work with AIMI?
To request a quote or discuss your photography or video project, contact AIMI Visual Media or email maggie@airmie.com.
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Looking for a product photography partner in Guangzhou?
AIMI Visual Media works with international brands and Chinese market leaders to produce high-quality product photography and advertising video. Our Guangzhou studio is ready to support your next project.
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