Evergrande Real Estate x AIMI: A Real Estate Photography and Video Case Study

Published:
2019-01-05 11:03:05
Source:
AIMI Photography
Last Updated:
2023-09-27 10:52:57

On , AIMI Visual Media officially signed a cooperation agreement with Evergrande Real Estate Group, a subsidiary of China Evergrande Group. The partnership covers print advertising photography and promotional video production for Evergrande’s Haihua Island development project in Hainan province.

Evergrande Real Estate Haihua Island promotional photography by AIMI Visual Media
Photography produced for Evergrande Real Estate by AIMI Visual Media.

About Evergrande Real Estate Group

Evergrande Real Estate Group Co., Ltd. is a subsidiary holding company of China Evergrande Group, serving as the main body of the Group’s real estate business. Headquartered in Shenzhen, China, Evergrande developed real estate projects in over 180 cities across China, making it one of the country’s largest property developers.

The Haihua Island project in Hainan represents one of Evergrande’s flagship tourism and residential developments — a large-scale integrated resort combining residential properties, tourism facilities, and commercial spaces on China’s tropical island province.

Why Evergrande Chose AIMI Visual Media

AIMI Visual Media is a Guangzhou-based commercial photography and video production studio specializing in:

Real estate marketing demands visual content that conveys scale, lifestyle aspiration, and location appeal. For a project the magnitude of Haihua Island, Evergrande needed a production partner capable of delivering both high-quality photography and cinematic video content that could support sales, advertising, and brand communications across multiple channels.

The Photography and Video Brief

The cooperation focused on producing visual content for the Haihua Island project. Deliverables included:

  • Print advertising photography for marketing collateral and sales materials
  • Promotional video production showcasing the development’s scale and lifestyle appeal
  • Architectural and interior photography
  • Brand-consistent post-production and color grading

Property photography and video present unique production challenges: capturing architectural scale while maintaining visual warmth, showcasing interiors with accurate lighting and spatial proportion, and creating aspirational lifestyle imagery that resonates with prospective buyers.

About AIMI Visual Media

Founded in Guangzhou, AIMI Visual Media is a full-service commercial photography and video production studio. Our team has produced visual content for international brands and Chinese market leaders across real estate, fashion, cosmetics, food, electronics, pharmaceuticals, and household care categories.

Past partnerships include collaborations with brands such as Dior (China), LEGO, Blue Moon, NetEase, and many others. View all case studies.

Frequently Asked Questions

What is the Haihua Island project?

Haihua Island is a large-scale integrated tourism and residential development by Evergrande Real Estate Group, located in Hainan province, China. The project combines residential properties, tourism facilities, and commercial spaces.

What services did AIMI provide for Evergrande?

AIMI Visual Media provided print advertising photography and promotional video production for Evergrande Real Estate’s Haihua Island project in Hainan, signed under a cooperation agreement on December 20, 2018.

Does AIMI work with real estate developers?

Yes — AIMI has experience producing architectural photography, interior photography, and promotional video for real estate and property development projects.

Where is AIMI Visual Media located?

AIMI Visual Media is a commercial photography studio in Guangzhou, China, serving brands across multiple industries.

How can my brand work with AIMI?

To request a quote or discuss your photography or video production project, contact AIMI Visual Media or email maggie@airmie.com.

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Looking for a real estate photography partner in Guangzhou?

AIMI Visual Media works with property developers and real estate brands to produce high-quality architectural photography, interior photography, and promotional video. Our Guangzhou studio is ready to support your next project.

Request a Quote →   maggie@airmie.com