Food & beverage product photography case study by AIMI Guangzhou

Danshen Herbal Tea Product Photography

Published:
2023-08-20 00:00:00
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-09-17 11:30:00

Danshen tea red box with foil sachets and a gold-rimmed cup of brewed tea on apricot

Danshen tea box with sachets and brewed cup, lower half left blank for poster copy

Open danshen tea box showing sachet rows and step print on the inner lid

Four danshen tea sachets with a glass cup of amber tea and red plum branch

Long danshen tea gift box with a white gaiwan and plaster mountain ornaments

Danshen tea gift box paired with the square box and sachets on the apricot set

Tall danshen tea box with sachets, plum branch and honeysuckle accents

Danshen tea gift box on stepped plinths with an open inner box and lattice shadow

Danshen tea gift box with gaiwan and tasting cups on stepped plinths

Nine new-Chinese frames for danshen herbal tea: red printed cartons and foil sachets on a warm apricot set with white gaiwan teaware, plum branches and miniature plaster mountains, including a gift box reveal and a poster frame with protected copy space, shot in Guangzhou. More work from this category lives in our food photography collection.

▶ View full project details, specifications & FAQ

The product is danshen heart-care herbal tea: red printed cartons holding individually sealed foil sachets, brewed as a clear amber-orange cup, plus a long gift box SKU. The client wanted a new-Chinese campaign world, so the set is built on warm apricot with white porcelain, plum branches and miniature plaster mountains. All 9 frames were shot at the AIMI Visual Media studio in Guangzhou, China.

Project Overview
ClientA herbal tea brand selling danshen heart-care tea
ProductRed cartons with foil sachets, plus a long gift box SKU
Shots Delivered9 styled frames including gift box reveal and poster frame
Lead PhotographerJune, Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5-7 business days
Usage LicenseFull commercial license

Photography Challenges

1. Red on apricot goes muddy fast. The red carton on the warm apricot set shares one hue family. The set is kept a half stop lighter and less saturated, so the carton reads warmer and deeper than the ground it sits on.

2. Sachets are silver mirrors. Foil sachets reflect the whole studio. They are lit with one long softbox so each sachet carries a single clean gradient, and fanned so the print reads on every piece.

3. A poster frame must protect dead space. Frame 02 leaves the lower half empty for marketing copy. The product group is composed high in the frame with the horizon line locked, so the client's designer gets clean negative space that still reads as the same set.

Our Approach

Hero and copy frame first.

Frames 01-02 establish the world: box, sachets and brewed tea on the raised plinth, with frame 02 pre-composed for poster use with the lower half held clear.

Packaging proof.

Frames 03-07 answer the buyer questions in order: the open box with sachet rows, the sachet print close read, the long gift box SKU, and the tall carton, each on the same apricot set with the branch motifs repeated.

Gift set atmosphere.

Frames 08-09 step up to the premium read: stepped plinths, a projected lattice window shadow across the back wall, gaiwan and tasting cups staged with the gift box.

Post-production and delivery.

Retouching cleaned the foil reflections, matched the apricot grade across all 9 frames, and delivered 2000x2000px sRGB JPG plus WebP.

"New-Chinese styling is restraint: one branch, one shadow, one color family. Every extra prop you add is one you have to explain away." — June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV
Lens100mm f/2.8L Macro at f/8-f/11
LightingWarm directional key with hard shadow control, projection gobo for lattice shadow
Sets/StylingApricot sweep, cream plinths, gaiwan teaware, plum and camellia branches, plaster mountains
Talent/PropsNo talent
Deliverables9 images, 2000x2000px sRGB JPG + WebP

Frequently Asked Questions

How is a tea campaign set like this priced?

Styled creative frames start at $35 per image under our Growth package, so a 9-frame set runs from $315 including set building and retouching. All rates are starting prices, and the final quote depends on your requirements.

Can you leave copy space for our poster layout?

Yes. Tell us the poster orientation and we compose one frame with protected negative space, so your designer types into the same scene instead of a patched background.

How long does a 9-frame tea session take?

This set was delivered in our standard 5-7 business day window: set build and lighting tests, one shooting day, then retouching and grade matching.

Do you also shoot marketplace-compliant versions?

Yes. Pure white-background frames start from $12 per image under our Essential package, delivered at 2000x2000px sRGB with a full commercial license.

Need a new-Chinese world for your tea brand?

Contact AIMI Visual Media in Guangzhou, China for tea photography with gift box reveals, poster frames and one coherent grade.

Get a Free Custom Quote View More Food Cases

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