Food & beverage product photography case study by AIMI Guangzhou

Tiancao Danshen Tea Product Photography

Published:
2023-10-22 00:00:00
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-09-17 11:30:00

Tiancao danshen tea carton with open sachet drawer and a cup of amber tea

Danshen tea carton on a raised plinth with a small paper fan ornament

Carton front close read with golden plum branch and lattice window shadow

Front and side carton panels with a standing sachet and amber tea

Upright carton on a ribbed plinth with golden plum branch and copy space

Group shot of danshen tea cartons with sachets and amber tea on cream

Compact group of cartons, sachets and brewed tea on the cream set

Blue and gold tea bag pouch standing on a plinth with plum branch

Eight new-Chinese frames for Tiancao danshen tea: blue and white OTC cartons with a pull-out sachet drawer, staged on a warm cream set with golden plum branches, ribbed plinths and projected lattice window shadows, shot at our studio in Guangzhou, China. Browse related work in our food photography archive.

▶ View full project details, specifications & FAQ

The product is Tiancao danshen heart-care tea in the OTC format: blue and white cartons with gold print, holding a drawer of foil sachets that brew a clear amber cup. The session pairs the clinical blue carton with a warm new-Chinese world so the product reads trustworthy but not cold. All 8 frames were shot at the AIMI Visual Media studio in Guangzhou, China.

Project Overview
ClientA herbal tea brand selling Tiancao danshen tea in OTC cartons
ProductBlue and white cartons with foil sachet drawer and tea bag pouch
Shots Delivered8 styled frames including drawer reveal and copy-space frame
Lead PhotographerJune, Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5-7 business days
Usage LicenseFull commercial license

Photography Challenges

1. Clinical blue on warm cream is a temperature argument. The carton is cool blue and the set is warm cream; left alone they fight. The set warm is kept low-saturation so the carton stays the coolest thing in frame and reads as the medicinal anchor.

2. The drawer must read open without falling open. The pull-out sachet drawer is photographed slightly open, supported by a hidden riser so it stays at the exact angle through the whole series.

3. Amber tea is the proof of work. Every frame pairs the carton with a brewed amber cup. The cup is brewed to a fixed steep time so the color matches across all 8 frames.

Our Approach

Drawer reveal first.

Frame 01 establishes the mechanism: carton, open sachet drawer and the amber cup on the cream set, with the golden plum branch giving the composition its one organic line.

Panel and plinth studies.

Frames 02-05 walk the carton through ribbed plinths, a paper fan ornament and a projected lattice shadow, including one upright frame with the upper half left open for copy.

Group and pouch closers.

Frames 06-08 finish with multi-carton groups and the standalone blue and gold tea bag pouch, so the retail page can show every sellable unit.

Post-production and delivery.

Retouching cleaned the drawer contact edges, matched the amber brew across frames, and delivered 2000x2000px sRGB JPG plus WebP.

"OTC packaging buys trust with restraint: one warm set, one branch, one brewed cup, and let the blue carton do the medicine talking." — June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV
Lens100mm f/2.8L Macro at f/8-f/11
LightingWarm soft key with hard shadow control, projection gobo for lattice shadow
Sets/StylingWarm cream sweep, ribbed plinths, golden plum branches, paper fan ornament
Talent/PropsNo talent
Deliverables8 images, 2000x2000px sRGB JPG + WebP

Frequently Asked Questions

How is an 8-frame tea set priced?

Styled creative frames start at $35 per image under our Growth package, so this set runs from $280 including set building and retouching. All rates are starting prices, and the final quote depends on your requirements.

Can you leave room for marketing copy?

Yes. Frame 05 was composed with the upper half open so the design team can set headlines into the same scene.

How long does the session take?

This set was delivered in our standard 5-7 business day window: set build, one shooting day, then retouching and grade matching.

Do you shoot white-background versions too?

Yes. Pure white-background frames start from $12 per image under our Essential package, delivered at 2000x2000px sRGB with a full commercial license.

Need a warm world for a clinical package?

Contact AIMI Visual Media in Guangzhou, China for herbal tea photography that pairs OTC trust with new-Chinese atmosphere.

Get a Free Custom Quote View More Food Cases

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