Food & beverage product photography case study by AIMI Guangzhou

BBQ Beef Skewer Product Photography

Published:
2018-08-17 16:01:00
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-09-17 11:30:00

Raw marinated beef skewers on a ceramic plate with spice dishes

Raw beef skewers with gold cutlery and chili flake scatter

Cooked beef skewers with char marks on the same ceramic plate

Cooked skewers stacked with a sesame and scallion finish

Flame-kissed hero skewer held over the plate with visible char

Skewer cross-section close-up showing juicy interior texture

Group shot of raw and cooked skewers side by side on dark slate

Seven frames for a BBQ beef skewer line: raw marinated and cooked finished skewers on one ceramic plate set with gold cutlery and spice props, ending in a flame-kissed held hero, shot as a raw-to-cooked story at our Guangzhou studio in China. For similar projects, explore our food photography collection.

▶ View full project details, specifications & FAQ

The product is a marinated beef skewer line sold both raw for home cooking and cooked for ready-to-eat menus. The client wanted one page that shows both states, so the set was built around a ceramic plate and gold cutlery that carry through raw, cooked and hero frames. All 7 frames were shot at the AIMI Visual Media studio in Guangzhou, China.

Project Overview
ClientA meat brand selling marinated beef skewers raw and cooked
ProductMarinated beef skewers in raw and cooked states
Shots Delivered7 styled frames including raw-to-cooked group and flame hero
Lead PhotographerJune, Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5-7 business days
Usage LicenseFull commercial license

Photography Challenges

1. Raw and cooked must read as one product. The raw skewer is glossy and dark, the cooked one is matte and charred. The same plate, cutlery and spice props carry through both states so the buyer connects them.

2. Char marks need fire timing, not retouch. Real grill marks come from a real flame. The skewers are seared on set to a fixed second count, then shot immediately while the char is still glossy with juice.

3. A held skewer needs a rig, not a hand. Frame 05 floats one skewer over the plate. A clamp rig holds it so no hand enters the frame, and the flame is torched at the moment of capture.

Our Approach

Raw block first.

Frames 01-02 shoot the raw marinated skewers on the ceramic plate with spice dishes and chili scatter, showing the marinade gloss and the meat texture before cooking.

Cooked block.

Frames 03-04 repeat the same plate with the cooked skewers, char marks facing camera, finished with sesame and scallion.

Hero and group closers.

Frames 05-07 deliver the flame-kissed held skewer, a juicy cross-section close-up, and the raw-plus-cooked group that anchors the product page.

Post-production and delivery.

Retouching kept the char texture honest, matched the warm grade across states, and delivered 2000x2000px sRGB JPG plus WebP.

"Raw-to-cooked is the oldest food story there is. Keep the plate constant, change only the state, and the buyer reads the journey in one scroll." — June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV
Lens100mm f/2.8L Macro at f/4-f/8
LightingWarm key with rear rim for char separation
Sets/StylingCeramic plates, gold cutlery, spice dishes, dark slate
Talent/PropsNo talent; clamp rig for the held hero skewer
Deliverables7 images, 2000x2000px sRGB JPG + WebP

Frequently Asked Questions

How is a raw-to-cooked set priced?

Styled creative frames start at $35 per image under our Growth package, so a 7-frame set runs from $245 including styling and retouching. All rates are starting prices, and the final quote depends on your requirements.

Do you cook the product on set?

Yes. The skewers are seared to a fixed second count on set and shot immediately while the char is still glossy.

How long does a 7-frame session take?

This set was delivered in our standard 5-7 business day window: styling and cooking tests, one shooting day, then retouching.

Can you add white-background versions?

Yes. Pure white-background frames start from $12 per image under our Essential package, delivered at 2000x2000px sRGB with a full commercial license.

Need a raw-to-cooked story for your meat line?

Contact AIMI Visual Media in Guangzhou, China for BBQ photography that shows both states in one coherent set.

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