Chinese Menu Product Photography
- Published:
- 2018-08-22 18:04:27
- Lead Photographer:
- June (Product Photography Team Lead)
- Source:
- AIMI Visual Media Co., Ltd.
- Last Updated:
- 2026-09-17 11:30:00
Three low-key frames for a Chinese menu refresh: braised pork belly, steamed fish and steamer dumplings matched into the existing dark wood and white porcelain world of the current menu, so the new dishes land without a visual break, shot at our Guangzhou studio in China. For similar projects, explore our food photography collection.
▶ View full project details, specifications & FAQ
The client is a Chinese restaurant refreshing its menu with three signature dishes. The visual system is the same dark world as the full menu: dark wood, white porcelain, steam and dramatic light. All 3 frames were shot at the AIMI Visual Media studio in Guangzhou, China.
| Project Overview | |
|---|---|
| Client | A Chinese restaurant refreshing its menu |
| Product | Braised pork belly, steamed fish and dumplings |
| Shots Delivered | 3 styled menu frames |
| Lead Photographer | June, Product Photography Team Lead |
| Shoot Location | AIMI Visual Media studio, Guangzhou, China |
| Turnaround | 5-7 business days |
| Usage License | Full commercial license |
Photography Challenges
1. Three dishes must match the existing menu. The frames had to drop into the existing dark world without a visual break. The light map and table surface are matched to the previous session.
2. Steam must read clean. The steam is backlit against the dark backdrop so the wisps read without hiding the food.
3. Glossy sauce needs separation. The braised pork belly carries a dark glossy sauce. A rear rim light separates the dish edge from the dark wood.
Our Approach
Match the existing world.
The light map, table and porcelain are matched to the previous menu session so the new frames read as the same restaurant.
Three dishes, three reads.
Frame 01 is the braised pork belly hero, frame 02 is the steamed fish, and frame 04 is the dumplings in the steamer.
Post-production and delivery.
Retouching cleaned steam overshoot, held the sauce gloss, and delivered 2000x2000px sRGB JPG plus WebP.
"Menu additions are a matching exercise: same light, same table, same grade, and the new dishes land in the old world." — June, Product Photography Team Lead
| Technical Specifications | |
|---|---|
| Camera | Canon EOS 5D Mark IV |
| Lens | 100mm f/2.8L Macro at f/4-f/8 |
| Lighting | Rear rim for separation, backlight for steam, warm key |
| Sets/Styling | Dark wood table, white porcelain, steam props |
| Talent/Props | No talent |
| Deliverables | 3 images, 2000x2000px sRGB JPG + WebP |
Frequently Asked Questions
How is a 3-frame menu addition priced?
Styled creative frames start at $35 per image under our Growth package, so this set runs from $105 including styling and retouching. All rates are starting prices, and the final quote depends on your requirements.
Can you match our existing menu photos?
Yes. Share two or three current frames and we reverse-engineer the light map and grade, then shoot the new dishes into the same system.
How long does a 3-frame session take?
This set was delivered in our standard 5-7 business day window: matching tests, one shooting day, then retouching.
Do you add white-background versions for delivery apps?
Yes. Pure white-background frames start from $12 per image under our Essential package, delivered at 2000x2000px sRGB with a full commercial license.
Need new dishes that match the old menu?
Contact AIMI Visual Media in Guangzhou, China for menu photography that drops into your existing world.
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