Food & beverage product photography case study by AIMI Guangzhou

Cantonese Cold Dishes Product Photography

Published:
2018-09-03 15:30:12
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-09-17 11:30:00

Sliced Cantonese sausage arranged in petals on a white plate

Peanut and celery cold salad with carrot slivers on white

Two high-key frames for a Cantonese deli line: sliced sausage fanned into petals and a peanut celery cold salad, plated on clean white so the food color carries the frame, cut and dressed on set inside the freshness window at our Guangzhou studio in China. For similar projects, explore our food photography portfolio.

▶ View full project details, specifications & FAQ

The product is a pair of Cantonese cold dishes sold as deli appetizers: sliced lap cheong arranged in a petal fan, and a peanut celery salad with carrot slivers. The brief was clean menu readability, so both dishes shoot on white plates against a high-key white ground with no props. Both frames were shot at the AIMI Visual Media studio in Guangzhou, China.

Project Overview
ClientA Cantonese deli brand selling cold appetizer dishes
ProductSliced sausage petal plate and peanut celery salad
Shots Delivered2 high-key menu frames
Lead PhotographerJune, Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5-7 business days
Usage LicenseFull commercial license

Photography Challenges

1. White plates on white ground need edges. A white plate on a white sweep disappears. The sweep is lit a half stop hotter than the plate and the plate shadow is kept soft but present, so the dish reads as an object on a surface.

2. Sausage slices curl as they dry. Cut lap cheong curls at the edges within minutes. The petal fan is composed immediately after slicing, and each slice is pressed flat with a light touch of oil.

3. A two-dish set still needs a system. Even two frames share one plate style, one light map and one grade, so they land on the menu page as a pair, not as strangers.

Our Approach

The petal fan.

Frame 01 fans the sausage slices into overlapping petals on the white plate, shot at a low three-quarter angle so the gloss on the cut faces reads.

The salad read.

Frame 02 mounds the peanut celery salad with carrot slivers on top for color contrast, same plate, same light.

Post-production and delivery.

Retouching held the sausage gloss, cleaned plate rims, and delivered 2000x2000px sRGB JPG plus WebP.

"Cold dishes on white are an edge exercise: separate the plate from the ground first, then let the food color do the work." — June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV
Lens100mm f/2.8L Macro at f/8
LightingHigh-key white sweep, soft plate shadow
Sets/StylingWhite plates, no props by design
Talent/PropsNo talent
Deliverables2 images, 2000x2000px sRGB JPG + WebP

Frequently Asked Questions

How is a clean white menu set priced?

High-key frames on a plain ground sit near our Essential tier at $12 per image; versions with styled props or scenes start from $35 per image under Growth. All rates are starting prices, and the final quote depends on your requirements.

Can you keep a white plate readable on white?

Yes. The ground is lit slightly hotter than the plate and the contact shadow is kept soft, so the dish holds its edge without a gray outline.

How long does a 2-frame session take?

This set was delivered in our standard 5-7 business day window: plating, the shoot, then retouching.

Do the files work for delivery apps?

Yes. Frames are delivered at 2000x2000px sRGB, above the 1000px zoom minimum of major marketplaces, with a full commercial license.

Need clean white frames for your deli line?

Contact AIMI Visual Media in Guangzhou, China for high-key food photography where the food color carries the frame.

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