
Mooncake Gift Box Product Photography
- Published:
- 2018-09-07 11:55:19
- Lead Photographer:
- June (Product Photography Team Lead)
- Source:
- AIMI Visual Media Co., Ltd.
- Last Updated:
- 2026-09-17 11:30:00
Nine frames for a mooncake gift box line: five SKUs shown closed and open across a tea ceremony set, with the skin pattern macro and the cut filling proof shot fresh after the knife work, for a Mid-Autumn catalog at our Guangzhou studio in China. See more of this category in our food photography gallery.
▶ View full project details, specifications & FAQ
The product is a five-SKU mooncake gift box line for the Mid-Autumn festival. Each box needs the closed read for the shelf and the open read for the contents, and the catalog needs the skin pattern and filling proofs. The set is a tea ceremony table so the boxes read as festival gifts, not supermarket stock. All 9 frames were shot at the AIMI Visual Media studio in Guangzhou, China.
| Project Overview | |
|---|---|
| Client | A festival food brand selling mooncake gift boxes |
| Product | Five mooncake gift box SKUs |
| Shots Delivered | 9 styled frames covering closed and open reads |
| Lead Photographer | June, Product Photography Team Lead |
| Shoot Location | AIMI Visual Media studio, Guangzhou, China |
| Turnaround | 5-7 business days |
| Usage License | Full commercial license |
Photography Challenges
1. Five SKUs, one festival world. Five box designs could read as five different brands. The tea ceremony set and the warm key stay constant so the whole line reads as one festival collection.
2. The skin pattern is the craft proof. Mooncake quality reads in the pressed skin pattern. A raking key draws the relief into highlights so the pattern reads at zoom.
3. The filling must look fresh, not dry. The cut mooncake is brushed with a light syrup so the filling reads moist, and the cut frame is shot immediately after the knife work.
Our Approach
Closed and open pairs.
Frames 01-04 and 06-07 run the five SKUs as closed box, then open box, so the buyer sees shelf and contents in one scroll.
Craft proofs.
Frames 05 and 08 go close: the skin pattern macro and the cut filling.
Range closer.
Frame 09 pulls all five boxes into the collection group.
Post-production and delivery.
Retouching held the skin relief, matched the festival grade, and delivered 2000x2000px sRGB JPG plus WebP.
"Mooncake catalogs are pairs: closed for the shelf, open for the gift, and one macro to prove the craft." — June, Product Photography Team Lead
| Technical Specifications | |
|---|---|
| Camera | Canon EOS 5D Mark IV |
| Lens | 100mm f/2.8L Macro at f/8-f/16 |
| Lighting | Warm key with raking accent for skin relief |
| Sets/Styling | Tea ceremony table, festival props, tea sets |
| Talent/Props | No talent |
| Deliverables | 9 images, 2000x2000px sRGB JPG + WebP |
Frequently Asked Questions
How is a 9-frame mooncake set priced?
Styled creative frames start at $35 per image under our Growth package, so this set runs from $315 including set building and retouching. All rates are starting prices, and the final quote depends on your requirements.
Can you shoot every box closed and open?
Yes. The standard packaging plan covers each SKU as a closed shelf read and an open contents read, plus macro proofs.
How long does a 9-frame session take?
This set was delivered in our standard 5-7 business day window: set build, one shooting day, then retouching.
Do you add white-background versions for marketplaces?
Yes. Pure white-background frames start from $12 per image under our Essential package, delivered at 2000x2000px sRGB with a full commercial license.
Need the festival collection in one world?
Contact AIMI Visual Media in Guangzhou, China for mooncake photography with closed and open pairs.
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