Food & beverage product photography case study by AIMI Guangzhou

Kericho Gold Specialty Tea Product Photography

Published:
2018-09-07 11:56:32
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-09-17 11:30:00

Kericho Gold black tea pack with loose leaf pile on warm wood

Green tea pack with a brewed pale cup

Gold tea pack with a brewed amber cup

Loose leaf close-up for the black tea SKU

Loose leaf close-up for the green tea SKU

Loose leaf close-up for the gold tea SKU

Black tea brewed cup with the pack behind

Green tea brewed cup with the pack behind

Gold tea brewed cup with the pack behind

Pack walk-around front and side for the black tea

Pack walk-around front and side for the green tea

Pack walk-around front and side for the gold tea

All three packs standing in a row

Loose leaf trio in measured piles

Three brewed cups showing the color range

Gift pairing of all three SKUs with a tea tray

Wide shot of the full specialty range on wood

Hero frame of the gold pack with leaf and cup

Eighteen frames for Kericho Gold specialty tea: three SKUs each covered by pack hero, loose leaf proof and brewed cup, plus walk-arounds, trios and the range groups, all on one warm wood table with a locked light map at the AIMI Visual Media studio in Guangzhou, China. Browse related work in our food photography gallery.

▶ View full project details, specifications & FAQ

The product is the Kericho Gold specialty tea line: black, green and gold SKUs in retail packs. The client needed a complete library, so each SKU gets the same three shot types: pack hero, loose leaf proof and brewed cup, then the trios and range groups tie the line together. All 18 frames were shot at the AIMI Visual Media studio in Guangzhou, China.

Project Overview
ClientA tea importer selling Kericho Gold specialty tea
ProductBlack, green and gold tea SKUs in retail packs
Shots Delivered18 styled frames in a 3x3 shot matrix plus groups
Lead PhotographerJune, Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5-7 business days
Usage LicenseFull commercial license

Photography Challenges

1. Three SKUs must run the same matrix. Each SKU gets pack, leaf and cup frames. The wood set, the light map and the cup style stay constant so the 3x3 matrix reads as one system.

2. Three brews, three colors. Black, green and gold teas brew to different colors. Each tea is steeped to a fixed time and temperature so the cup color reads true to type.

3. Leaf piles need measured composition. The loose leaf piles are composed with tweezers so each SKU pile reads with the same density and shape.

Our Approach

The 3x3 matrix.

Frames 01-09 run the matrix: three SKUs, each with pack hero, leaf close-up and brewed cup, locked to one set and light map.

Walk-arounds.

Frames 10-12 add the pack front and side reads for each SKU.

Trios and groups.

Frames 13-18 finish with the pack row, the leaf trio, the cup color range, the gift pairing, the wide range and the gold hero.

Post-production and delivery.

Retouching matched the leaf tones and cup colors across the matrix, and delivered 2000x2000px sRGB JPG plus WebP.

"A tea library is a matrix: same set, same light, same cup, three times. The system is the brand." — June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV
Lens100mm f/2.8L Macro at f/8-f/11
LightingWarm key with soft fill, locked across the matrix
Sets/StylingWarm wood table, tea cups, tea tray, tweezers for leaf piles
Talent/PropsNo talent
Deliverables18 images, 2000x2000px sRGB JPG + WebP

Frequently Asked Questions

How is an 18-frame tea library priced?

Styled creative frames start at $35 per image under our Growth package, so this set runs from $630 including styling and retouching. All rates are starting prices, and the final quote depends on your requirements.

Can you run the same shot matrix across three SKUs?

Yes. The set, light map and cup style stay constant so every SKU gets the same pack, leaf and cup frames, plus the trio groups.

How long does an 18-frame session take?

This set was delivered in our standard 5-7 business day window: set build and steep tests, one shooting day, then retouching and grade matching.

Do you add white-background versions for marketplaces?

Yes. Pure white-background frames start from $12 per image under our Essential package, delivered at 2000x2000px sRGB with a full commercial license.

Need a full SKU matrix for your tea line?

Contact AIMI Visual Media in Guangzhou, China for tea libraries built on one locked system.

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