Alma Mora Malbec Product Photography
- Published:
- 2018-09-07 12:04:04
- Lead Photographer:
- June (Product Photography Team Lead)
- Source:
- AIMI Visual Media Co., Ltd.
- Last Updated:
- 2026-09-17 11:30:00
Eight frames for Alma Mora Malbec: the Argentine red staged on rustic dark wood with grapes, glass and decanter, with the label drawn by a gridded source, plus three clean white cutouts for the catalog slots, at our Guangzhou studio in China. For similar projects, explore our food photography collection.
▶ View full project details, specifications & FAQ
The product is Alma Mora Malbec, an Argentine red sold on cross-border e-commerce. The brief splits the library in two: rustic dark wood story frames for the campaign, and clean white cutouts for the marketplace slots. All 8 frames were shot at the AIMI Visual Media studio in Guangzhou, China.
| Project Overview | |
|---|---|
| Client | A wine importer selling Alma Mora Malbec |
| Product | Alma Mora Malbec red wine bottle |
| Shots Delivered | 8 styled frames including 3 white cutouts |
| Lead Photographer | June, Product Photography Team Lead |
| Shoot Location | AIMI Visual Media studio, Guangzhou, China |
| Turnaround | 5-7 business days |
| Usage License | Full commercial license |
Photography Challenges
1. Dark glass on dark wood needs separation. The bottle and the set share one tonal family. A rear rim light draws the bottle edge and a small label fill keeps the front readable.
2. The label must read at zoom. The Alma Mora label art is the brand proof. A gridded source draws the label without reflections so the text reads clean.
3. Story and cutout must match. The rustic frames and the white cutouts are the same bottle. The label color is matched across both grades so the product reads as one SKU.
Our Approach
Rustic story block.
Frames 01-05 work the dark wood: the grape pairing, the tasting glass, the label macro, the decanter and the two-bottle pairing.
White cutout block.
Frames 06-08 switch to high-key white for the front, side and back catalog reads.
Post-production and delivery.
Retouching held the label color across both sets, cleaned the capsule reflections, and delivered 2000x2000px sRGB JPG plus WebP.
"An imported wine listing is two libraries: the story sells the bottle, the cutout sells the SKU. Both must be the same wine." — June, Product Photography Team Lead
| Technical Specifications | |
|---|---|
| Camera | Canon EOS 5D Mark IV |
| Lens | 100mm f/2.8L Macro at f/8-f/11 |
| Lighting | Rear rim and gridded label source on wood, high-key white for cutouts |
| Sets/Styling | Rustic dark wood, grapes, tasting glass, decanter |
| Talent/Props | No talent |
| Deliverables | 8 images, 2000x2000px sRGB JPG + WebP |
Frequently Asked Questions
How is a wine set with cutouts priced?
Styled rustic frames start at $35 per image under our Growth package, and the white cutouts start from $12 per image under Essential. All rates are starting prices, and the final quote depends on your requirements.
Can you shoot story frames and white cutouts together?
Yes. The standard imported wine plan covers the rustic story set and the white cutouts in one session, with the label color matched across both.
How long does an 8-frame session take?
This set was delivered in our standard 5-7 business day window: set build, one shooting day, then retouching.
Do the cutouts meet marketplace rules?
Yes. White-background frames are delivered at 2000x2000px sRGB, above the 1000px zoom minimum, with a full commercial license.
Need story and SKU in one session?
Contact AIMI Visual Media in Guangzhou, China for wine photography that covers the campaign and the catalog.
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