Fresh Seafood and Pastry Product Photography
- Published:
- 2018-09-07 12:05:33
- Lead Photographer:
- June (Product Photography Team Lead)
- Source:
- AIMI Visual Media Co., Ltd.
- Last Updated:
- 2026-09-17 11:30:00
Eleven frames for a fresh food line: eel fillets, hot pot balls and pastry shrimp across white and gingham sets, with the eel wiped and iced for the clean read and the pastry fried to order, at the AIMI Visual Media studio in Guangzhou, China. More work from this category lives in our food photography collection.
▶ View full project details, specifications & FAQ
The product is a fresh food line: eel fillets, hot pot balls and pastry shrimp sold chilled on e-commerce. Fresh reads on ice and texture, so the eel gets the ice treatment and the pastry shrimp gets the crumb close-up, with gingham for the warm reads and white for the clean reads. All 11 frames were shot at the AIMI Visual Media studio in Guangzhou, China.
| Project Overview | |
|---|---|
| Client | A fresh food brand selling chilled seafood and pastry |
| Product | Eel fillets, hot pot balls, pastry shrimp |
| Shots Delivered | 11 styled frames across two set treatments |
| Lead Photographer | June, Product Photography Team Lead |
| Shoot Location | AIMI Visual Media studio, Guangzhou, China |
| Turnaround | 5-7 business days |
| Usage License | Full commercial license |
Photography Challenges
1. Eel slime reads as dirt. Fresh eel carries a surface film that reads as grime on camera. The fillets are wiped and placed on ice, then shot with a cool key so the flesh reads clean and firm.
2. Pastry crumb goes soggy. The pastry shrimp loses its crunch look as it sits. The shrimp is fried to order and shot within minutes while the crumb still reads crisp.
3. Two sets must stay one line. The white and gingham sets could split the library. The plate style and the grade family stay constant so both reads land in the same menu.
Our Approach
Eel block.
Frames 01-02 and 07 work the eel: fillets on ice, the cross-section proof and the lemon-herb pairing.
Hot pot and pastry block.
Frames 03-06 and 09 cover the hot pot balls with dipping sauce and the pastry shrimp with its crumb close-up.
Range closers.
Frames 08, 10-11 finish with the hot pot group, the overhead flat lay and the wide set view.
Post-production and delivery.
Retouching held the crumb texture, cleaned the eel surface, and delivered 2000x2000px sRGB JPG plus WebP.
"Fresh seafood is a temperature argument: ice for the eel, heat for the pastry, and one grade to hold the line." — June, Product Photography Team Lead
| Technical Specifications | |
|---|---|
| Camera | Canon EOS 5D Mark IV |
| Lens | 100mm f/2.8L Macro at f/5.6-f/11 |
| Lighting | Cool key for eel on ice, warm key for pastry, soft fill |
| Sets/Styling | White plates with ice, gingham cloth, dipping sauces |
| Talent/Props | No talent |
| Deliverables | 11 images, 2000x2000px sRGB JPG + WebP |
Frequently Asked Questions
How is an 11-frame fresh food set priced?
Styled creative frames start at $35 per image under our Growth package, so this set runs from $385 including styling and retouching. All rates are starting prices, and the final quote depends on your requirements.
How do you keep fresh eel looking clean?
The fillets are wiped and placed on ice, then shot with a cool key so the flesh reads clean and firm, not slimy.
How long does an 11-frame session take?
This set was delivered in our standard 5-7 business day window: prep and frying coordination, one shooting day, then retouching.
Do you add white-background versions for delivery apps?
Yes. Pure white-background frames start from $12 per image under our Essential package, delivered at 2000x2000px sRGB with a full commercial license.
Need the fresh read to survive the camera?
Contact AIMI Visual Media in Guangzhou, China for seafood photography shot inside the freshness window.
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