Dormans Coffee Product Photography
- Published:
- 2018-09-07 12:13:01
- Lead Photographer:
- June (Product Photography Team Lead)
- Source:
- AIMI Visual Media Co., Ltd.
- Last Updated:
- 2026-09-18 10:24:36
Nine frames for Dormans coffee: the packs staged on dark wood and burlap with tweezer-placed beans, a brewed cup, macaron and croissant pairings and a French press, all shot as one dark coffeehouse library at the AIMI Visual Media studio in Guangzhou, China. See more of this category in our food photography portfolio.
▶ View full project details, specifications & FAQ
The product is Dormans coffee in retail packs. The client wanted a dark coffeehouse read, so the set is dark wood and burlap with scattered beans, plus macaron and croissant pairings for the café moment. All 9 frames were shot at the AIMI Visual Media studio in Guangzhou, China.
| Project Overview | |
|---|---|
| Client | A coffee brand selling Dormans coffee packs |
| Product | Dormans coffee in retail packs |
| Shots Delivered | 9 styled coffeehouse frames |
| Lead Photographer | June, Product Photography Team Lead |
| Shoot Location | AIMI Visual Media studio, Guangzhou, China |
| Turnaround | 5-7 business days |
| Usage License | Full commercial license |
Photography Challenges
1. Dark pack on dark wood needs an edge. The coffee pack sits close to the set tone. A warm rim light separates the pack edge, and a label fill keeps the front readable.
2. Beans scatter must look placed. The beans are arranged with tweezers in a loose arc so the scatter reads intentional, not random.
3. Macarons add color without stealing. The macarons sit lower and softer in the frame so the coffee pack stays the hero of the pairing.
Our Approach
Wood set block.
Frames 01-03 and 05-06 work the dark wood and burlap: the bean hero, the brewed cup, the macaron pairing, the scatter and the French press.
Label and SKU block.
Frames 04 and 07 go to the label close-up and the two-SKU pairing.
Flat lay and group closers.
Frames 08-09 finish with the overhead flat lay and the range group.
Post-production and delivery.
Retouching held the pack edge, matched the coffeehouse grade, and delivered 2000x2000px sRGB JPG plus WebP.
"Coffee photography is edge control on dark: rim the pack, tweeze the beans, and let the pairings stay soft." — June, Product Photography Team Lead
| Technical Specifications | |
|---|---|
| Camera | Canon EOS 5D Mark IV |
| Lens | 100mm f/2.8L Macro at f/5.6-f/11 |
| Lighting | Warm rim for pack edge, label fill, soft key |
| Sets/Styling | Dark wood, burlap, beans, macarons, croissant, French press |
| Talent/Props | No talent |
| Deliverables | 9 images, 2000x2000px sRGB JPG + WebP |
Frequently Asked Questions
How is a 9-frame coffee set priced?
Styled creative frames start at $35 per image under our Growth package, so this set runs from $315 including styling and retouching. All rates are starting prices, and the final quote depends on your requirements.
Can you shoot café pairings with the pack?
Yes. The standard coffee plan pairs the pack with a brewed cup, pastries and brewing gear so the listing covers product and moment.
How long does a 9-frame session take?
This set was delivered in our standard 5-7 business day window: set build, one shooting day, then retouching.
Do you add white-background versions for marketplaces?
Yes. Pure white-background frames start from $12 per image under our Essential package, delivered at 2000x2000px sRGB with a full commercial license.
Need a coffeehouse world for your coffee line?
Contact AIMI Visual Media in Guangzhou, China for coffee photography with dark wood and café pairings.
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