Food & beverage product photography case study by AIMI Guangzhou

TCM Ingredient Product Photography

Published:
2018-09-07 14:05:17
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-09-18 10:24:36

Gorgon seeds in a measured bowl on a clean set

Goji berries in a pile with a wooden scoop

Dried longan flesh on a small plate

Ginseng root slices arranged in a fan

Dried rose buds in a ceramic dish

Lotus seeds in a measured pile

Deer antler slices on a dark plate

Red dates beside the herb range

Astragalus slices in a wooden bowl

Codonopsis root pieces on a clean set

Dried lily bulbs in a measured pile

Dried tangerine peel with a tea pairing

Poria pieces in a ceramic dish

Dried yam slices arranged in rows

Dried ginger slices with a warm prop

Dried fig pieces on a small plate

Hawthorn slices in a measured pile

Dried chrysanthemum flowers in a dish

Group of the herb range across the set

Overhead flat lay of the ingredient library

Wide shot of the full TCM ingredient set

Twenty-one frames for a TCM ingredient library: gorgon, goji, longan, ginseng, rose, lotus, deer antler and fourteen more staples, each in its own measured bowl or pile on one locked herb set, shot as a single apothecary shelf at our Guangzhou studio in China. More work from this category lives in our food photography services page.

▶ View full project details, specifications & FAQ

The product is a TCM ingredient range: twenty-one dried herbs and tonic staples sold as a library. Every ingredient gets its own measured bowl or pile on the same clean set, so the whole range reads as one apothecary shelf. All 21 frames were shot at the AIMI Visual Media studio in Guangzhou, China.

Project Overview
ClientA TCM brand selling a dried ingredient library
ProductTwenty-one dried herbs and tonic ingredients
Shots Delivered21 styled frames in one locked set system
Lead PhotographerJune, Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5-7 business days
Usage LicenseFull commercial license

Photography Challenges

1. Twenty-one ingredients, one shelf. The range spans roots, seeds, flowers and peels. The bowl style, the set and the light map stay constant so every ingredient lands on the same apothecary shelf.

2. Dried herbs go dull under flat light. The dried surfaces die without texture. A warm raking key pulls the skin and slice edges into relief so each ingredient reads with its own texture.

3. Measured piles need discipline. Each pile is composed with tweezers to a measured shape, so the frames read as a display, not a spill.

Our Approach

Ingredient singles block.

Frames 01-18 run the singles: gorgon, goji, longan, ginseng, rose, lotus, deer antler, dates, astragalus, codonopsis, lily, peel, poria, yam, ginger, fig, hawthorn and chrysanthemum, each in its measured bowl or pile.

Library groups.

Frames 19-21 finish with the range group, the overhead flat lay and the wide shelf view.

Post-production and delivery.

Retouching held the texture reads, matched the warm grade, and delivered 2000x2000px sRGB JPG plus WebP.

"An ingredient library is a shelf discipline: one bowl, one set, one light, twenty-one times." — June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV
Lens100mm f/2.8L Macro at f/8-f/11
LightingWarm raking key with soft fill, locked across the library
Sets/StylingClean herb set, ceramic dishes, wooden scoops
Talent/PropsNo talent
Deliverables21 images, 2000x2000px sRGB JPG + WebP

Frequently Asked Questions

How is a 21-frame ingredient library priced?

Styled creative frames start at $35 per image under our Growth package, so this set runs from $735 including styling and retouching. All rates are starting prices, and the final quote depends on your requirements.

Can you shoot a whole ingredient range in one system?

Yes. The bowl, set and light map stay constant so every ingredient lands on the same shelf, from goji to deer antler.

How long does a 21-frame session take?

This set was delivered in our standard 5-7 business day window: set build, one shooting day, then retouching and grade matching.

Do you add white-background versions for marketplaces?

Yes. Pure white-background frames start from $12 per image under our Essential package, delivered at 2000x2000px sRGB with a full commercial license.

Need the whole apothecary shelf in one system?

Contact AIMI Visual Media in Guangzhou, China for TCM ingredient photography on one locked set.

Get a Free Custom Quote View More Food Cases

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