Food & beverage product photography case study by AIMI Guangzhou

Moutai Group Baijiu Product Photography

Published:
2024-09-17 00:00:00
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-09-18 10:40:50

Moutai Group Baijiu frame 01 photographed by AIMI Visual Media in Guangzhou

Moutai Group Baijiu frame 02 photographed by AIMI Visual Media in Guangzhou

Moutai Group Baijiu frame 03 photographed by AIMI Visual Media in Guangzhou

Moutai Group Baijiu frame 04 photographed by AIMI Visual Media in Guangzhou

Moutai Group Baijiu frame 05 photographed by AIMI Visual Media in Guangzhou

Moutai Group Baijiu frame 06 photographed by AIMI Visual Media in Guangzhou

Moutai Group Baijiu frame 07 photographed by AIMI Visual Media in Guangzhou

Moutai Group Baijiu frame 08 photographed by AIMI Visual Media in Guangzhou

Moutai Group Baijiu frame 09 photographed by AIMI Visual Media in Guangzhou

Moutai Group Baijiu frame 10 photographed by AIMI Visual Media in Guangzhou

Moutai Group Baijiu frame 11 photographed by AIMI Visual Media in Guangzhou

Moutai Group Baijiu frame 12 photographed by AIMI Visual Media in Guangzhou

Moutai Group Baijiu frame 13 photographed by AIMI Visual Media in Guangzhou

Moutai Group Baijiu frame 14 photographed by AIMI Visual Media in Guangzhou

Moutai Group Baijiu frame 15 photographed by AIMI Visual Media in Guangzhou

Fifteen frames for Moutai Group baijiu: five SKUs in a three-shot white-sweep template covering Moutai Bulao, Moutai Chunxiang and Moutai Chun bottles with consistent label and cap reads for catalog use. The set is planned for listing, campaign, delivery-platform and social crops without losing the label. See more of this category in our food photography archive.

▶ View full project details, specifications & FAQ

The product is a Moutai Group baijiu range across five SKUs, including Bulao, Chunxiang and Chun bottles. The job is disciplined catalog coverage: same sweep, same camera map, same label height, with detail frames chosen for each bottle. All 15 frames were shot at the AIMI Visual Media studio in Guangzhou, China.

Project Overview
ClientA food and beverage brand selling moutai Group baijiu in five SKUs
ProductMoutai Group baijiu in five SKUs
Shots Delivered15 images
Lead PhotographerJune, Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5-7 business days
Usage LicenseFull commercial license

Photography Challenges

1. High-recognition packaging leaves no room for drift. Moutai-family labels are familiar to buyers; a crooked bottle or blown foil highlight reads wrong immediately. The template is locked and every bottle is squared to the same marks.

2. Red and gold labels can bloom. A soft key keeps red saturated while a narrow detail light stops gold foil from flaring into white.

3. Five SKUs must compare cleanly. Bottle height and label size are normalized so a buyer can compare the range in a grid without visual jumps.

Our Approach

Three-shot SKU coverage.

Each SKU receives front, angle and detail frames on the same white sweep, giving fifteen consistent catalog images.

Detail selection per bottle.

Caps, seals and calligraphy panels are chosen per SKU so the close frame answers the real inspection point.

Post-production and delivery.

Retouching cleaned caps and seals, matched reds and whites across all 15 frames, and delivered 2000x2000px sRGB JPG plus WebP.

"For famous liquor packaging, the best photography is invisible: straight bottle, clean seal, exact red, no excuses." — June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV
Lens100mm f/2.8L Macro plus 24-70mm f/2.8L II as needed
LightingSoft white key with narrow detail light for foil and cap texture
Sets/StylingWhite seamless sweep, acrylic risers
Talent/PropsNo talent; gloves and cleaning kit for bottles
Deliverables15 images, 2000x2000px sRGB JPG + WebP

Frequently Asked Questions

How is this kind of food photography priced?

Styled creative frames start at $35 per image under our Growth package, so a 15-frame five-SKU liquor catalog runs from $525 including template setup and retouching. Pure white-background marketplace shots start from $12 per image under Essential, and A+ Content packages start from $80 per SKU under Premium. All rates are starting prices, and the final quote depends on your requirements.

How long does a session like this take?

This project was delivered inside our standard 5-7 business day window: template calibration and label tests first, then the shoot, then retouching and color matching across the final set.

Can you also shoot the plain white-background version?

Yes. Pure white-background shots for Amazon main image slots start from $12 per image under our Essential package. Final files are delivered at 2000x2000px sRGB, above the 1000px zoom minimum, with a full commercial license.

Can you match an existing marketplace catalog style?

Yes. We can replicate your current crop, sweep and label-height rules, or rebuild the template if the existing catalog has drifted across SKUs.

Need consistent liquor SKU coverage?

Contact AIMI Visual Media in Guangzhou, China for baijiu catalog photography with fixed templates and clean label reads.

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