MICARUFA Steel Jewelry On-Model and Catalog Photography
- Published:
- 2019-09-28 01:36:44
- Lead Photographer:
- Garbo (Director of Photography)
- Source:
- AIMI Visual Media Co., Ltd.
- Last Updated:
- 2026-09-18 15:30:00
A brand session for MICARUFA 316L stainless steel jewelry: bangles, pendant necklaces, rings and coordinated sets covered across on-model lifestyle frames and white catalog angles at the AIMI Visual Media studio in Guangzhou, with logo proof frames for brand and marketplace use.
▶ View full project details, specifications & FAQ
MICARUFA, a steel jewelry brand, needed one session covering both sides of their catalog: 316L stainless bangles, pendants, rings and sets in black and gold plating, shown on-model for brand pages and on white for marketplace listings. All frames were shot at the AIMI Visual Media studio in Guangzhou, China.
| Project Overview | |
|---|---|
| Client | A jewelry and accessories brand selling through e-commerce channels |
| Product | MICARUFA steel jewelry |
| Shots Delivered | 9 images |
| Lead Photographer | Garbo, Director of Photography |
| Shoot Location | AIMI Visual Media studio, Guangzhou, China |
| Turnaround | 5-7 business days |
| Usage License | Full commercial license |
Photography Challenges
1. Brand logos must read but not shout. The MICARUFA engraving has to be legible for authenticity without dominating the frame. Logo-facing angles are reserved for specific frames, with the logo zone lit for clean readability.
2. Black plating shows every micro-scratch. Black-plated steel records handling instantly. Pieces are cleaned and gloved between frames, and the key light is angled so micro-texture reads as finish rather than damage.
3. Steel and pave need separate light logic. Polished steel wants shaped reflections while pave rhinestones want point light. Each frame prioritizes one material behavior, with the second supported by fill.
Our Approach
On-model brand frames.
Opening frames put bangles, rings and sets on the model against clean backdrops, establishing the brand's wearing story.
White catalog system.
Middle frames move every SKU through the white-background angle template for marketplace compliance.
Detail and logo proofs.
Closing frames isolate engravings, pave settings and plating finishes with the 100mm macro.
"A brand session is two catalogs in one day: the one buyers feel and the one marketplaces approve. Both must be exact." — Garbo, Director of Photography
| Technical Specifications | |
|---|---|
| Camera | Sony A7R IV |
| Lens | 85mm f/1.4 for model frames, 100mm macro for catalog and details |
| Lighting | Shaped reflections for steel, point field for pave |
| Sets/Styling | Clean model backdrops, white catalog sweep |
| Talent/Props | A model for on-model frames |
| Deliverables | 2000x2000px sRGB JPG + WebP, full library |
Frequently Asked Questions
How is a dual on-model and catalog session priced?
On-model frames start at $35 per image under our Growth package, and white-background catalog frames start from $12 per image under Essential. All rates are starting prices, and the final quote depends on your requirements.
How long does a dual session take?
This session was delivered inside our standard 5-7 business day window: fitting and template calibration first, then both coverages, then retouching to one master.
Can you keep brand engravings readable?
Yes. Logo frames are lit and angled for engraving legibility, and files ship at 2000x2000px sRGB so marks survive zooms.
Can you onboard our new SKUs into the same system?
Yes. The dual recipe is documented, so new pieces match both the on-model and catalog sides of the library.
Need one session to feed both brand pages and marketplaces?
Contact AIMI Visual Media in Guangzhou, China for dual on-model and catalog jewelry photography.
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