On , AIMI Visual Media officially signed a cooperation agreement with Yinghong (英红), a prestigious Chinese black tea brand with over seven decades of heritage. The partnership covers product photography and advertising video production for Yinghong’s premium tea product line.
About Yinghong (英红)
Yinghong (英红) was founded in 1951 and originates from Yingde, Guangdong — historically known as the hometown of Chinese black tea. The brand’s flagship product, Yinghong No. 9, has earned international recognition as one of the world’s top four high-aroma black teas, and carries the distinction of “Oriental Golden Beauty” (东方金美人).
In 1963, Yinghong tea was selected for a grand banquet hosted by Queen Elizabeth II to entertain distinguished guests, earning its reputation as a British Royal Tea. This heritage positions Yinghong as one of China’s most storied tea brands, with a legacy that spans both domestic prestige and international recognition.
For a brand with this depth of history and cultural significance, visual content must honor the craft, elegance, and tradition behind every product — while also meeting modern e-commerce and marketing requirements.
Why Yinghong Chose AIMI Visual Media
AIMI Visual Media is a Guangzhou-based commercial photography and video production studio specializing in:
- Product photography for food, beverage, and premium consumer brands
- Advertising video production for brand storytelling and product campaigns
- Visual design and creative direction
- Photography for heritage and luxury-positioned brands requiring elevated visual treatment
Tea photography demands a specific sensibility: the warmth of the product, the texture of dried leaves, the elegance of packaging, and the cultural context of the tea ceremony. AIMI’s team in Guangzhou — located in the same province as Yinghong’s home in Yingde — brings both local understanding and professional production capability to this partnership.
The Photography & Video Brief
The cooperation focused on producing visual content for Yinghong’s premium tea product portfolio. Deliverables included:
- Studio product photography showcasing tea packaging and gift sets
- Close-up and macro photography of tea leaves, tea liquor color, and brewing process
- Lifestyle compositions evoking the cultural atmosphere of Chinese tea
- Advertising video production for product and brand campaigns
- Brand-consistent retouching and post-production
Tea and food photography requires precise control of color temperature, lighting, and styling to convey freshness, quality, and appetizing appeal. AIMI’s studio environment and experienced food and beverage photography team ensure that every image captures the product at its most inviting.
About AIMI Visual Media
Founded in Guangzhou, AIMI Visual Media is a full-service commercial photography and video production studio. Our team has produced visual content for international brands and Chinese market leaders across food and beverage, cosmetics, fashion, jewelry, pharmaceuticals, electronics, and household care categories.
Past partnerships include collaborations with brands such as Dior (China), LEGO, Blue Moon, Guangzhou Baiyunshan Pharmaceutical, and many others. View all case studies.
Frequently Asked Questions
Who is Yinghong (英红)?
Yinghong is a Chinese black tea brand founded in 1951, originating from Yingde, Guangdong. Its flagship product, Yinghong No. 9, is recognized as one of the world’s top four high-aroma black teas and was served at a British Royal banquet in 1963.
What services did AIMI provide for Yinghong?
AIMI Visual Media provided product photography and advertising video production for Yinghong’s premium tea product line, signed under a cooperation agreement on January 7, 2020.
Does AIMI photograph food and beverage products?
Yes — AIMI has extensive experience in food and beverage photography, including tea, packaged food, and restaurant photography. Our Guangzhou studio includes styling and lighting setups specifically designed for food and drink categories.
Where is AIMI Visual Media located?
AIMI Visual Media is a commercial photography studio in Guangzhou, China — in the same province as Yinghong’s home in Yingde, Guangdong.
How can my brand work with AIMI?
To request a quote or discuss your photography or video production project, contact AIMI Visual Media or email maggie@airmie.com.
Related Case Studies
Looking for a food & beverage photography partner in Guangzhou?
AIMI Visual Media works with premium food, beverage, and tea brands to produce high-quality product photography and advertising video. Whether you’re launching a new product or refreshing your brand imagery, our Guangzhou studio is ready to help.
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