On , AIMI Visual Media officially signed a cooperation agreement with YONEX (China), the Chinese operations of YONEX Co., Ltd. — the Japanese sports equipment manufacturer that holds the No. 1 position in the global badminton racket market. The partnership covers print advertising photography and advertising video production for sports category products.
About YONEX
YONEX Co., Ltd. is a Japanese multinational sporting goods company and the world-renowned leader in badminton racket manufacturing. To dominate the global badminton racket market and meet the diverse needs of players from recreational to professional levels, YONEX has developed an extensive product lineup that reflects decades of engineering expertise.
As a world-renowned professional manufacturer of badminton rackets, YONEX fully embodies the excellence of Japanese craftsmanship. The brand’s badminton rackets firmly occupy the No. 1 position worldwide, favored by top international professional players and widely used at the highest levels of competition including Olympic badminton events.
Beyond badminton, YONEX also produces tennis rackets, golf equipment, and performance apparel — all reflecting the same commitment to precision and innovation.
Why YONEX Chose AIMI Visual Media
AIMI Visual Media is a Guangzhou-based commercial photography and video production studio specializing in:
- Product photography for sports equipment and premium consumer goods
- Advertising and promotional video production
- Visual design and creative direction
- High-precision photography showing material surfaces, technical details, and product architecture
Badminton racket photography requires exceptional precision: capturing the string bed, the frame geometry, the grip detail, and the graphic design elements that distinguish each model. Japanese craftsmanship brands hold their visual representation to the same exacting standards as their engineering — every photograph must reflect the precision of the product itself.
The Photography and Video Brief
The cooperation focused on producing visual content for YONEX’s sports equipment product range. Deliverables included:
- Studio product photography of badminton rackets and accessories
- Detail and macro photography showcasing frame technology, string bed, and graphic design
- Product category imagery for advertising use
- Advertising video production for product marketing
- Brand-consistent post-production aligned with YONEX global visual identity
About AIMI Visual Media
Founded in Guangzhou, AIMI Visual Media is a full-service commercial photography and video production studio. Our team has produced visual content for international brands and Chinese market leaders across sports equipment, sportswear, fashion, cosmetics, jewelry, food, electronics, pharmaceuticals, toys, and consumer goods categories.
Past partnerships include collaborations with brands such as Adidas (China), Dior (China), LEGO, Disney (China), and many others. View all case studies.
Frequently Asked Questions
Who is YONEX?
YONEX Co., Ltd. is a Japanese sporting goods manufacturer and the world’s leading producer of badminton rackets. YONEX badminton rackets hold the No. 1 position in the global market and are used by top professional players worldwide.
What services did AIMI provide for YONEX?
AIMI Visual Media provided print advertising photography and advertising video production for YONEX (China) in the sports products category, signed under a cooperation agreement on June 3, 2015.
Does AIMI photograph sports equipment?
Yes — AIMI has experience producing precision product photography for badminton rackets, tennis rackets, sports footwear, and other performance sports equipment categories.
Where is AIMI Visual Media located?
AIMI Visual Media is a commercial photography studio in Guangzhou, China.
How can my brand work with AIMI?
To request a quote, contact AIMI Visual Media or email maggie@airmie.com.
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Looking for a sports equipment photography partner in Guangzhou?
AIMI Visual Media works with world-leading sports brands to produce precision product photography and advertising video. Our Guangzhou studio is ready to support your next project.
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