Cosmetics & beauty product photography case study by AIMI Guangzhou

Men's Hair Care Collection Product Photography

Published:
2019-09-28
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-09-15 10:51:03

Men's hair care frame with two 90ml amber hair oil bottles and two 300ml matte black conditioner bottles on tiered white and silver plinths against an icy blue and gray set

Men's hair care range with two 300ml matte black pump bottles and two 150ml amber serum bottles styled with cream pinstripe cartons on a high-key white set with green foliage

AIMI Visual Media is a cosmetics photography studio in Guangzhou, China shooting hair care collections for e-commerce brands. This session delivered 2 styled frames of a men's repair line: 300ml conditioner with 90ml hair oil on tiered geometric plinths, and 300ml pumps with 150ml serum bottles styled with cream pinstripe cartons, delivered in 7 business days.

▶ View full project details, specifications & FAQ

The product is a men's repair-positioned hair care collection: 300ml conditioner in matte black faceted bottles, 90ml hair oil and 150ml serum in amber-gradient glass, all finished with metallic gold print, plus cream rigid cartons trimmed with black pinstripes. The client asked for two frames: a cool, architectural arrangement of the conditioner and oil, and a high-key range shot that brings the retail cartons into the composition. Both were built and photographed at the AIMI Visual Media studio in Guangzhou, China, and delivered under a full commercial license.

Project Overview
ClientA men's hair care brand with a repair-positioned collection
Product300ml conditioner, 90ml hair oil, 150ml serum in matte black and amber-gradient faceted bottles, with cream pinstripe cartons
Shots Delivered2 styled frames
Lead PhotographerJune — Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround7 business days
Usage LicenseFull commercial license

Photography Challenges

1. Two SKUs, four bottles, one read. Doubling each SKU to four units risks visual clutter. Each pair splits the work: one bottle faces the camera square to carry the product name and volume, the second rotates about 35 degrees to show the faceted profile and bottle depth. The frame communicates the full range without a single redundant angle.

2. A cold set around warm glass. The icy blue and gray panels behind the amber oil bottles can drain the glass to a dull brown under a neutral-cool balance. White balance is set so the backdrop stays crisp and cold while the amber keeps its warmth, giving the frame its planned temperature contrast instead of a color accident.

3. Cartons doing double duty as risers. The cream boxes are merchandise on display and the height structure of the second set at the same time. Each one must sit at an exact angle with its pinstripe edges running true, because a carton that sags or twists reads as damaged stock and takes the composition down with it.

4. Two metals with opposite reflection maps. Polished silver pumps mirror everything brightly; gunmetal black chrome caps show almost nothing. Each metal needs its own reflection: strip softboxes place one clean vertical streak on the silver pumps, while flags keep the black caps free of milky glare so their finish stays deep.

Our Approach

Geometry before products.

The first frame is drawn as a diagonal across three tier levels: the tall white cube at the rear left, a long silver-gray plinth through the middle, and the matte white floor at the front. Bottles go in only after the block lines run true on a short telephoto, which keeps the architecture straight and leaves open space in the frame for listing copy.

Two metals, two lighting jobs.

Strip softboxes flank the set so each silver pump reflects a single clean line, and black flags shield the gunmetal caps from stray sources. The amber oil sections are lit slightly from behind so the gradient glass glows, separating the small 90ml bottles from the gray panels they stand against.

A high-key frame carried by packaging.

The second frame stacks the cream cartons into a two-tier plinth at center, with one slim carton leaning at 45 degrees against the front bottle to break the symmetry. A white sweep, draped fabric and a single cluster of ZZ plant leaves keep the register bright and clean while the black and amber bottles supply all the weight.

Post-production and delivery.

Retouching evened the icy panels, cleaned the chrome hardware, and held the amber saturation against both the cool and the high-key sets. Final files were delivered as 2000px long-edge sRGB JPG plus WebP.

"Duplicate a SKU and the frame either doubles in value or doubles in clutter. Give the second bottle a different job: one faces the buyer, one shows the profile." June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV
LensShort telephoto at f/11
LightingTwo strip softboxes, large front-left key, black flags, faint rear rim
Sets/StylingWhite and silver geometric plinths, gray and icy blue panels, white sweep, cream pinstripe cartons, ZZ plant foliage, draped fabric
Talent/PropsNo talent; prop library styling
RetouchingPanel evening, chrome cleanup, color hold on amber glass
Deliverables2 images, 2000px long-edge sRGB JPG + WebP

Frequently Asked Questions

How is a multi-SKU hair care collection priced?

Styled frames start at $35 per image under our Growth package, so this 2-frame collection costs $70 including set construction and retouching. White-background versions of each SKU start at $12 per image under our Essential package. All rates are starting prices, and the final quote depends on your requirements.

What's the turnaround for a two-frame collection shoot?

This collection was delivered in 7 business days, at the full length of our standard 5-7 business day window: days 1-3 for building both sets and testing reflection maps, day 4 for the shoot, days 5-7 for retouching.

Do these images meet Amazon's requirements?

The styled frames are built for A+ Content, brand stores and secondary slots, delivered at 2000px on the long edge in sRGB, above Amazon's 1000px zoom minimum. The main image slot requires each product alone on pure white, which we shoot at $12 per image under the Essential package.

Our line uses two finishes of metal hardware. Can both look right in one frame?

Yes. Polished silver and gunmetal black chrome reflect opposite ends of the tonal range, so each gets its own reflection map: strip softboxes draw one clean line on the silver, flags keep the black metal free of haze. Both finishes read correctly in the same exposure.

Can cartons work as part of the set design, not just as products?

That is exactly how the second frame is built: the cream cartons form the tiered plinth the bottles stand on while remaining readable merchandise. Their positions and angles are fixed on a set map, so the structure is repeatable for future SKUs.

Can you shoot a cool look and a high-key look in one session?

Yes. Both frames in this session came from one booking: the geometric icy set and the high-key white set were pre-built and documented, so the collection moved between them without losing the light discipline that keeps the gold print consistent.

Need photography for your hair care collection?

Contact AIMI Visual Media in Guangzhou, China for collection frames that give every SKU and every carton a defined job.

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