FBK 15-Color Eyeshadow Palette Model Photography
- Published:
- 2024-01-15
- Lead Photographer:
- Garbo (Director of Photography)
- Source:
- AIMI Visual Media
- Last Updated:
- 2026-09-01 15:45:00
AIMI Visual Media is a cosmetics photography studio in Guangzhou, China producing on-model campaign imagery for makeup brands. This session delivered 6 frames for two FBK Cosmetics 15-color eyeshadow palettes, Sea Heart and Metal Storm, with on-eye shade demos, finished in 6 business days.
▶ View full project details, specifications & FAQ
The client is FBK Cosmetics, launching two 15-color eyeshadow palettes: Sea Heart in a cobalt blue case with cool and ocean-toned shades, and Metal Storm in a gold case built around metallic warm shades. They needed model frames that prove the looks the palettes produce, plus packaging frames for the launch. Everything was shot at the AIMI Visual Media studio in Guangzhou, China on a pale lavender-grey set, one model and one makeup artist across a 3-hour session.
| Project Overview | |
|---|---|
| Client | FBK Cosmetics |
| Product | Two 15-color eyeshadow palettes: Sea Heart (blue case, cool shades) and Metal Storm (gold case, metallic warm shades) |
| Shots Delivered | 6 retouched frames: 4 closed-packaging poses + 2 open-pan frames |
| Lead Photographer | Garbo, Director of Photography |
| Shoot Location | AIMI Visual Media studio, Guangzhou, China |
| Turnaround | 6 business days |
| Usage License | Full commercial license, model release included |
Photography Challenges
1. The makeup on her eyes is the product demo. If the on-eye color shifts from the physical pan, the brand eats returns and one-star reviews. Every setup was calibrated with an X-Rite target, and in post each visible shade was cross-checked against physical swatches from the palettes, so the eye look in the frame is the eye look the palette produces.
2. Matte and glitter pans want different light. Matte shades eat light while glitter shades throw it back as hotspots; one exposure that flatters skin can blow out the shimmer pans or flatten the mattes. The answer was a large, heavily diffused key that renders both finishes readable in the same frame, with no clipped sparkle in the open-pan shots.
3. Two things must be sharp at once: her eye makeup and the palette in her hand. In a tight beauty close-up, depth of field runs shallow fast. We worked at f/8 to f/11, which keeps the blended shadow on her lid and the 15 pans in the frame equally crisp, and the 85mm and 100mm macro pair kept working distance comfortable for the model.
4. One makeup look has to survive 3 hours and 6 poses. Skin gets shiny, cream products crease, and by the fourth pose the blend is not the blend you started with. The makeup artist did touch-ups between setups and matched intensity against a reference frame from the first look, so all 6 finals read as one continuous session.
Our Approach
Pre-shoot: casting and shade tests.
We cast a model with strong eye expression for close-up work, and the makeup artist tested both demo looks before the shoot day: a warm orange-red blend for Metal Storm and a cooler ocean-toned look for Sea Heart. All lights were calibrated with X-Rite charts before the first frame, because fixing color in post costs ten times what calibrating on set costs.
Lighting and composition.
The key is a large octabox positioned to put round catchlights in the model's eyes, with fill reflectors opening under-eye shadow and a hair light plus background light building the soft grey gradient behind her. The staging runs on complementary color: the cobalt blue Sea Heart case against her warm orange makeup, and the gold Metal Storm case against black lace, so each palette jumps off the frame without a single prop.
Post-production and delivery.
Skin went through frequency separation, so texture survives the retouch instead of turning plastic. Eyeshadow shades were matched against physical swatches, flyaway hairs and minor smudges were cleaned, and all 6 frames were graded together for one consistent campaign tone. Final delivery: high-resolution 300DPI JPG plus web formats.
"A shimmer pan tells on your lighting faster than a meter: if the glitter blows out, the key was too hard." — Garbo, Director of Photography
| Technical Specifications | |
|---|---|
| Camera | Canon EOS 5D Mark IV |
| Lens | Canon 85mm f/1.4L for portraits; Canon 100mm f/2.8L Macro for makeup close-ups, f/8-f/11 |
| Lighting | 4 strobes: octabox key, fill reflectors, hair light, background light; CRI 98+ bulbs |
| Sets/Locations/Styling | Pale lavender-grey seamless, black lace styling, one model + commercial makeup artist |
| Retouching | Frequency separation skin work, shade matching against physical swatches, flyaway cleanup |
| Deliverables | 6 images, 300DPI JPG + web formats |
Frequently Asked Questions
How much does eyeshadow palette model photography cost?
On-model beauty images start at $35 per image under our Growth package, with model and makeup artist casting quoted separately. This 6-frame set runs about $210 plus the model and makeup artist day rates. White-background product frames start at $12 under our Essential package. All rates are starting prices; the final quote depends on your requirements.
What is the turnaround for a palette campaign shoot?
This 6-frame set was delivered in 6 business days, inside our standard 5-7 business day window. That covers shade testing with the makeup artist, the 3-hour shoot day and retouching.
Do you handle the makeup artistry for the demo looks?
Yes, a licensed commercial makeup artist is available as an add-on. For this session the artist tested both the warm Metal Storm look and the cool Sea Heart look before the shoot day, so the on-eye makeup was settled before the first frame.
Will the on-eye colors match our physical pans?
Each setup is calibrated with an X-Rite reference target, and in post every visible shade is cross-checked against physical swatches from the palettes. The eye look in the frame is the eye look the palette produces, with no lighting-induced shift.
Can you shoot both closed-packaging and open-pan frames?
Yes, on the same locked set. This set delivered 4 closed-packaging frames (both the blue Sea Heart case and the gold Metal Storm case) and 2 open-pan frames showing all 15 shades, so the packaging story and the shade story are covered together.
Are these frames usable as Amazon main images?
Amazon's main image must show the product alone on pure white, so these model frames are built for secondary slots and A+ Content. Compliant pure-white main images can be added on the same set from $12 per image.
What usage rights come with the final images?
Every frame includes a full commercial license for all channels with a signed model release, and there are no ongoing royalty fees.
Need campaign photography for your makeup line?
Contact AIMI Visual Media in Guangzhou, China to plan a cosmetics session, from on-eye shade demos to packaging frames and white-background listing images.
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