Food & beverage product photography case study by AIMI Guangzhou

Domuliang Mooncake Gift Box Photography

Published:
2018-09-07 12:17:55
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-09-18 10:24:36

Domuliang mooncake red gift box on a tea ceremony set

Open gift box showing the mooncakes inside

Lotus seed paste mooncake with a tea pairing

Five-nut mooncake showing the nut filling

Mooncake close-up showing the pressed skin pattern

Cut mooncake showing the lotus paste filling

Mooncakes arranged on a plate with tea props

Gift box with a gaiwan tea set pairing

Overhead flat lay of the mooncake range

Mooncake halves showing both fillings

Wide shot of the full mooncake gift set

Eleven frames for Domuliang mooncakes from Leizhou: lotus seed paste and five-nut varieties with the red gift box across a tea ceremony set, with the pressed skin pattern macro and hot-blade filling proofs, shot at the AIMI Visual Media studio in Guangzhou, China. See more of this category in our food photography services page.

▶ View full project details, specifications & FAQ

The product is Domuliang mooncakes from Leizhou: lotus seed paste and five-nut varieties in a red gift box. The catalog needs the box read, the skin craft proof and the filling proof, so the set is a tea ceremony table and the mooncakes are cut fresh for the filling frames. All 11 frames were shot at the AIMI Visual Media studio in Guangzhou, China.

Project Overview
ClientDomuliang, a Leizhou mooncake brand
ProductLotus seed paste and five-nut mooncakes in a red gift box
Shots Delivered11 styled frames including filling proofs
Lead PhotographerJune, Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5-7 business days
Usage LicenseFull commercial license

Photography Challenges

1. Red box on a warm set needs tonal separation. The red gift box sits close to the warm set family. The set is held slightly cooler and darker so the box reads as the warm hero.

2. Five-nut filling crumbles under the knife. The nut filling falls apart if cut carelessly. The mooncake is cut with a thin hot blade in one pull so the filling reads intact.

3. The skin pattern is the craft proof. The pressed skin pattern reads under raking light only. A low raking key draws the relief into highlights and shadows.

Our Approach

Box and tea block.

Frames 01-03 and 07-08 work the tea ceremony set: the closed box, the open box, the lotus pairing, the plate and the gaiwan pairing.

Craft and filling proofs.

Frames 04-06 and 10 go close: the five-nut filling, the skin pattern macro, the cut lotus paste and the two-filling halves.

Flat lay and wide closers.

Frames 09 and 11 finish with the overhead range and the wide set view.

Post-production and delivery.

Retouching held the skin relief, matched the festival grade, and delivered 2000x2000px sRGB JPG plus WebP.

"Mooncake photography is a hot-blade exercise: one pull for the filling, raking light for the skin, and the tea set for the occasion." — June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV
Lens100mm f/2.8L Macro at f/8-f/16
LightingWarm key with raking accent for the skin relief
Sets/StylingTea ceremony table, gaiwan tea set, festival props
Talent/PropsNo talent
Deliverables11 images, 2000x2000px sRGB JPG + WebP

Frequently Asked Questions

How is an 11-frame mooncake set priced?

Styled creative frames start at $35 per image under our Growth package, so this set runs from $385 including set building and retouching. All rates are starting prices, and the final quote depends on your requirements.

Can you show the filling clearly?

Yes. The mooncake is cut with a thin hot blade in one pull so the filling reads intact, then shot immediately.

How long does an 11-frame session take?

This set was delivered in our standard 5-7 business day window: set build, one shooting day, then retouching.

Do you add white-background versions for marketplaces?

Yes. Pure white-background frames start from $12 per image under our Essential package, delivered at 2000x2000px sRGB with a full commercial license.

Need the filling to sell the mooncake?

Contact AIMI Visual Media in Guangzhou, China for mooncake photography with hot-blade proofs.

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