Home goods product photography case study by AIMI Guangzhou

Gongfu Tea Set Photography

Published:
2018-08-22
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-08-10 18:02:48

Full gongfu tea station with electric kettle - tea tray set photography Black clay tea set on carved dragon tray - zisha teaware photography Ceramic pendant with acorn tassel - artisan ceramic photography Tree of life keepsake jar with tassel - ceramic jar photography Slate and bamboo tea tray with horse tea pet - drainage tray photography Dark hardwood tea boat with calligraphy - wooden tea tray photography Dark wood tea tray with cup rack - gongfu tea board photography

A teaware brand asked AIMI Visual Media in Guangzhou, China to photograph 7 images of its gongfu line: the full tea stations plus tray and artisan detail frames, delivered in 5 business days at 2000x2000px.

▶ View full project details, specifications & FAQ

The client sells the whole ceremony, not a teapot: carved trays that drain, zisha clay that seasons, tea pets that get fed. AIMI Visual Media in Guangzhou, China shot 7 images in our Guangzhou studio: the complete station with its electric kettle module, the dragon-tray set with money toad and monk tea pets, the slate-and-bamboo drainage tray with its rearing horse, the hardwood tea boats with carved ruyi aprons, and the artisan ceramic pieces, all under a full commercial license.

Project Overview
ClientTeaware brand (gongfu line)
ProductTea trays, zisha sets, tea pets, artisan ceramics
Shots Delivered7 images (stations + trays + details)
Lead PhotographerJune — Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5 business days
Usage LicenseFull commercial license

Photography Challenges

1. Dark on dark is the genre's trap. Black clay on a black tray on a black table: three blacks that merge into mud. We light low-key but separate each plane: a sheen line on the tray's gloss, a soft wrap on the matte clay, the table falling to true black behind.

2. The ceremony must look mid-use. An untouched tea set is furniture. Cups hold actual tea, the gaiwan lid sits ajar, the brush rests on the cloth: signs of a session in progress, because gongfu buyers buy the ritual, not the objects.

3. Tea pets are the personality. Money toad, little monks, the rearing horse: these sell the culture. We give each its own light and space in the composition, not scattered as afterthoughts.

4. Carving needs raking light. Dragon scales and ruyi aprons disappear under soft light. A low raking source drags shadows across the relief: the handwork reads as depth, not printed texture.

Our Approach

The Station Frames

The complete setup with kettle, faucet, and full teaware arranged for service: the 'everything included' frames that anchor the listing.

The Tray Frames

Slate-and-bamboo drainage tray with the horse tea pet, and the hardwood tea boats on white: the standalone SKUs with their drainage logic visible.

The Artisan Frames

The tree-of-life keepsake jar and the pendant ceramic: the gift-tier pieces with their relief and tassels at full zoom.

Retouching

All 7 frames keep the material honest: blacks separated, tea amber, glaze texture untouched, and no lifted shadows on the clay. Files went out at 2000x2000px sRGB in JPEG (quality 90) and WebP, ready for Amazon listings and A+ Content.

"Gongfu photography is ritual photography: blacks separated by sheen, cups holding real tea, and tea pets lit like characters." June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV (30.4MP full-frame)
LensCanon EF 24-70mm f/2.8L II at 50-70mm
LightingLow-key key + raking source for carving
SetDark wood surface; white sweep for tray SKUs
PropsTea pets, brush, cloth, real tea
RetouchingBlacks separated, glaze untouched
Deliverables7 retouched images, 2000x2000px sRGB, JPEG q90 + WebP, full commercial license

Frequently Asked Questions

How much does a 7-image set like this cost?

This set came to about $210 at $35 per styled image, tea and pet styling included. Plain white-background shots for main listing slots start at $12 each, and 10 or more items get 10% off.

How long does the shoot take?

These 7 images were delivered in 5 business days. Station frames first, then the tray SKUs on the white sweep.

Can scene photos go on Amazon?

Yes, in the secondary slots, A+ Content, and your brand store, delivered at 2000x2000px. Main images must be the set alone on pure white, which we add at $12 per piece.

How do you light black clay on a black tray?

Low-key but separated: a sheen line on the tray's gloss, a soft wrap on the matte clay, and the table falling to true black behind. Three blacks, three treatments.

Why put real tea in the cups?

Because gongfu buyers buy the ritual, not the objects. Cups holding tea and an ajar gaiwan lid read as a session in progress, not furniture.

Can you add more pieces later?

Yes. The lighting recipes for both sets stay on file, so new teaware matches this campaign, at the standard $12 or $35 per-image rates.

Need photos for your teaware line?

AIMI Visual Media, Guangzhou, China — ceremony-grade photography for tea brands selling on Amazon and wholesale.

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