Home goods product photography case study by AIMI Guangzhou

Knife Rack System Photography

Published:
2019-09-24
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-08-09 23:19:44

Engtech Living wooden knife rack on wall rail - knife holder photography Knife rack with copper blade knives set - cutlery rack photography Empty wooden knife block with drip tray - knife block photography Hand pulling chef knife from rack - knife rack in use photography Range hood install screw close up - installation photography Kitchen counter with knife rack and lid rack - kitchen organizer photography

Engtech Living asked AIMI Visual Media in Guangzhou, China to photograph 6 images of its wooden knife rack system: empty, loaded, and in-use frames in the white kitchen set, delivered in 5 business days at 2000x2000px.

▶ View full project details, specifications & FAQ

Engtech Living, a Chinese kitchen organization brand, asked AIMI Visual Media in Guangzhou, China to shoot its ventilated knife rack for the catalog: solid wood slats over a perforated drip tray, rail-mounted above the counter. We shot 6 images in our Guangzhou studio on the white kitchen set: the empty rack for the construction story, the loaded rack with its copper-coated knife set, a hand pulling the chef knife mid-motion, and the wide frame that puts the rack in a working kitchen, all under a full commercial license.

Project Overview
ClientEngtech Living (kitchen organization brand)
ProductWooden ventilated knife rack with drip tray, rail-mounted
Shots Delivered6 styled images (empty, loaded, action, wide scene)
Lead PhotographerJune — Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5 business days
Usage LicenseFull commercial license

Photography Challenges

1. The empty rack is the engineering story. Loaded, you see knives; empty, you see the design: spaced slats for airflow, the perforated drip tray, the rail mount. We shoot it bare first, because the ventilation claim is invisible once the knives go in.

2. Copper blades are the set's identity. The knife set's rose-copper coating is how buyers recognize it. We light the blades with a soft source raked along their length, so the coating reads as a continuous metallic sheen instead of a brown smudge, and the polished edges catch a bright line.

3. A hand proves the slot action. Knife storage fails if slots grip too tight or too loose. The action frame catches the chef knife half-drawn: blade angled out of its slot, grip in hand. One frame that says the rack works, no copy needed.

4. The wide frame prices the system. Buyers of organization systems want the kitchen picture: rack, lid holder, board stand, sink, and counter in one read. We keep the set spotless and the depth shallow, so the rack anchors the scene without fighting it.

Our Approach

The Empty Frames

The bare rack from front and three-quarter: slat spacing, tray perforations, and rail mount all readable. These are the frames that carry the 'ventilated, no trapped moisture' argument.

The Loaded Frame

The full cutlery set seated: 5 knives descending by size, shears, and the honing steel, copper blades up. Capacity and the matching-set story in one frame.

The Action and Wide Frames

The hand mid-draw for function; the kitchen wide shot with sink, board, and produce bowl for context. System sold, then system placed.

Retouching

All 6 frames keep the kitchen honest: wood grain warm, copper sheen continuous, whites at 245-252, and the steel counter reflections clean. Files went out at 2000x2000px sRGB in JPEG (quality 90) and WebP, ready for Amazon listings and A+ Content.

"A knife rack sells in 3 states: empty for the engineering, loaded for the set, and mid-draw for the proof." June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV (30.4MP full-frame)
LensCanon EF 24-70mm f/2.8L II at 50-70mm
LightingHigh-key soft array; raked source along blades for sheen
SetWhite kitchen corner set with rail
PropsCopper-coated knife set, hand model
RetouchingCopper sheen continuous, whites at 245-252
Deliverables6 retouched images, 2000x2000px sRGB, JPEG q90 + WebP, full commercial license

Frequently Asked Questions

How much does a 6-image set like this cost?

This set came to about $210 at $35 per styled image, the kitchen set included. Plain white-background shots for main listing slots start at $12 each, and 10 or more items get 10% off.

How long does the shoot take?

These 6 images were delivered in 5 business days. Empty, loaded, and action frames share one session on the same rail mount.

Can kitchen scenes go on Amazon?

Yes, in the secondary slots, A+ Content, and your brand store, delivered at 2000x2000px. Main images must be the rack alone on pure white, which we add at $12 per model.

Why photograph the rack empty?

Because loaded, you see knives; empty, you see the design. The slat spacing and drip tray are the ventilation claim, and they are invisible once the knives go in.

How do you keep copper blades looking metallic?

With a soft source raked along the blade length. The coating reads as a continuous metallic sheen, and the polished cutting edge catches one bright line.

Can you add more organizers later?

Yes. The kitchen set and rail stay assembled in the studio, so new components match this set exactly, at the standard $12 or $35 per-image rates.

Need photos for your kitchen organization line?

AIMI Visual Media, Guangzhou, China — kitchen set photography for organizer brands selling on Amazon and wholesale.

Get a Free Custom QuoteView More Home & Living Cases

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