
Eleser Oral Care Photography
- Published:
- 2020-12-02
- Lead Photographer:
- June (Product Photography Team Lead)
- Source:
- AIMI Visual Media Co., Ltd.
- Last Updated:
- 2026-08-10 13:43:59
Eleser asked AIMI Visual Media in Guangzhou, China to photograph 16 images of its full oral care line: gum care toothpaste, kids toothgel variants, and ergonomic toothbrushes, delivered in 6 business days at 2000x2000px.
▶ View full project details, specifications & FAQ
Eleser needed the whole shelf photographed as one system: the peppermint gum care tube for adults, the plant toothgel for 3-6 and 7+, and the finger-curve toothbrushes to match. AIMI Visual Media in Guangzhou, China shot 16 images in our Guangzhou studio across three set families: the mint-and-marble bathroom vanity for the adult tube, the pastel plinth sets color-coded by flavor for the kids' line, and flat lays for the range overview, all under a full commercial license.
| Project Overview | |
|---|---|
| Client | Eleser (oral care brand) |
| Product | Gum Care toothpaste + Plant Kids toothgel + kids toothbrushes |
| Shots Delivered | 16 styled images (vanity, pastel sets, flat lays) |
| Lead Photographer | June — Product Photography Team Lead |
| Shoot Location | AIMI Visual Media studio, Guangzhou, China |
| Turnaround | 6 business days |
| Usage License | Full commercial license |
Photography Challenges
1. A 3-tier line needs 3 visual dialects. Adult gum care, 3-6 kids, 7+ kids: one lighting recipe would flatten the range. We build three set families (marble vanity, peach plinths, purple plinths), so shoppers can tell the tiers apart from the thumbnails alone.
2. Flavor is a color decision. Strawberry reads as warm peach; orange reads as sunny apricot; peppermint reads as cool mint. We color-code each set to its flavor, so the frame tastes before it reads: the palette does the flavor copy's job.
3. Blister packs need a loose twin. Sealed packaging hides the product's shape. Every toothbrush frame pairs the retail blister with an identical loose brush leaning against it: pack for the retail story, product for the grip-and-bristle story.
4. Tube text is the compliance layer. Fluoride-free, age ranges, xylitol, volume: parents zoom to verify. We light labels flat and shoot them at macro-capable sharpness, so every claim line is legible at 2000px: trust built in the zoom.
Our Approach
The Vanity Frames
The peppermint tube on the wooden tray with fresh mint, white towels, and the green vase: the adult register, spa-clean and calm.
The Pastel Set Frames
Kids' toothgel and brushes on color-coded plinth sets (peach for strawberry, apricot for orange, purple for the 7+ line) with spheres and macarons: playful without clutter.
The Flat Lay Frames
The range laid out top-down with mint sprigs and the pink brush: the whole system in one frame for the brand store and wholesale decks.
Retouching
All 16 frames keep the packaging honest: label text razor-sharp, colors true to flavor, whites at 245-252, and blister plastic glare-free. Files went out at 2000x2000px sRGB in JPEG (quality 90) and WebP, ready for Amazon listings and A+ Content.
"An oral care line sells as a system: vanity calm for adults, color-coded play for kids, and one flat lay that shows the whole shelf." — June, Product Photography Team Lead
| Technical Specifications | |
|---|---|
| Camera | Canon EOS 5D Mark IV (30.4MP full-frame) |
| Lens | Canon EF 24-70mm f/2.8L II at 50-70mm; EF 100mm Macro for labels |
| Lighting | High-key soft array; flat label fill for claim lines |
| Set | Marble vanity + pastel plinth sets (3 colorways) |
| Props | Mint, towels, vase, spheres, macarons, blister packs |
| Retouching | Label text sharp, whites at 245-252 |
| Deliverables | 16 retouched images, 2000x2000px sRGB, JPEG q90 + WebP, full commercial license |
Frequently Asked Questions
How much does a 16-image set like this cost?
This set came to about $504 at $35 per styled image, with the 10% discount for 10 or more items applied. Plain white-background shots for main listing slots start at $12 each.
How long does the shoot take?
These 16 images were delivered in 6 business days. The three set families (vanity, peach, purple) run as blocks across two shoot days.
Can styled photos go on Amazon?
Yes, in the secondary slots, A+ Content, and your brand store, delivered at 2000x2000px. Main images must be the product alone on pure white, which we add at $12 per SKU.
Why color-code the sets by flavor?
Because shoppers should taste the frame before reading it: strawberry as warm peach, orange as apricot, peppermint as cool mint. The palette does the flavor copy's job.
Why pair every blister pack with a loose brush?
Sealed packaging hides the product's shape. The blister tells the retail story; the identical loose brush leaning against it tells the grip-and-bristle story.
Can you add more SKUs later?
Yes. The set families and color-coding logic stay on file, so new flavors and brushes drop into the system, at the standard $12 or $35 per-image rates.
Need photos for your oral care line?
AIMI Visual Media, Guangzhou, China — system photography for oral care brands selling on Amazon and wholesale.
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