Cosmetics & beauty product photography case study by AIMI Guangzhou

Liquid Eyebrow Pen Product Photography

Published:
2024-11-15
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-09-14 22:21:30

Four gold dual-ended liquid eyebrow pens in diagonal row with one uncapped on warm nude set - brow pen product photography Four gold brow pens with fine and chisel tips exposed beside zig-zag swatch on nude set - dual-ended pen demonstration photography Five white fine-tip liquid eyeliner pens with window-slat shadows on warm nude set - eyeliner group product photography Uncapped white eyeliner pen resting on gold-rimmed round mirror with black squiggle swatch - eyeliner swatch proof photography

AIMI Visual Media is a cosmetics photography studio in Guangzhou, China producing e-commerce imagery for makeup brands. This session delivered 4 warm-nude frames of liquid eyebrow and eyeliner pens: dual-ended brow pens, fine-tip eyeliner groups and a mirror swatch frame, delivered in 5 business days. For similar projects, explore our cosmetics photography services page.

▶ View full project details, specifications & FAQ

The product is a liquid brow and eyeliner pen line in two packagings: champagne gold dual-ended barrels and white fine-tip barrels with gold trim. A pen like this is bought on one promise — line quality — so every frame demonstrates it: uncapped tips in working positions and real product swatches drawn on set. The 4 frames were shot at the AIMI Visual Media studio in Guangzhou, China on a warm nude set, with no people involved.

Project Overview
ClientA makeup brand selling liquid brow and eyeliner pens
ProductDual-ended liquid eyebrow pens and fine-tip liquid eyeliner pens in gold and white barrels
Shots Delivered4 styled frames (pen groups, dual-tip demonstration, mirror swatch)
Lead PhotographerJune — Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5 business days
Usage LicenseFull commercial license

Photography Challenges

1. A slim pen disappears without a reflection plan. A polished gold barrel half an inch wide mirrors the entire studio: walls, stands, the photographer. Uncontrolled, the pen reads as a striped tube. Each barrel gets one long soft gradient from a flagged softbox, so the only line on the gold is the one we placed.

2. The selling point is a millimeter of felt tip. Buyers judge a liquid pen by its nib, and the nib is 1-2mm. Frames 1 and 2 uncap one pen per group and place the tip in the front plane, shot with the 100mm macro at f/8, so the fine point and the angled chisel are both readable at listing size.

3. A drawn swatch has to look like product, not ink stain. The zig-zag and squiggle swatches on set prove line quality, but a sloppy stroke reads as dirt. Each swatch is drawn in one continuous pull with the actual pen, re-done until the line weight stays even end to end.

4. Gold on nude needs separation by temperature, not contrast. Champagne barrels on a warm nude set share one hue family. We kept the set a half stop deeper and slightly less saturated, so the metal reads warmer and brighter than the ground it sits on.

Our Approach

Working-group compositions.

Frames 1-3 arrange the pens in capped-and-uncapped groups: parallel capped rows for the retail read, one open pen angled forward with its cap beside it for the in-use read, and in frame 2 one pen touches the surface mid-stroke beside its drawn swatch. The two packagings, gold dual-ended and white fine-tip, each get their own group so a shopper can tell the lines apart.

Mirror and swatch proof.

Frame 4 lays a single uncapped pen across a gold-rimmed round mirror, with a thin black squiggle running straight from the nib. The mirror gives the frame a vanity context without props, and the squiggle answers the only question that matters: how fine is the line.

Post-production and delivery.

Retouching cleaned fingerprints from the polished barrels (mirror metal records every touch), kept the gold warm without going orange, and graded all 4 frames to one nude family. Delivered as 2000px sRGB JPG plus WebP.

"A pen this slim disappears without a reflection plan. Gold barrels get one long gradient each, so the line the buyer remembers is the one we placed, not the studio wall." — June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV
Lens100mm f/2.8L Macro at f/8
LightingFlagged softboxes for single-gradient metal control, warm high-key balance
Sets/StylingWarm nude seamless sweep, rolled blush paper rest, gold-rimmed round mirror
Talent/PropsNo talent; product-drawn swatches on set
RetouchingBarrel fingerprint cleanup, swatch edge refinement, unified nude grade
Deliverables4 images, 2000px sRGB JPG + WebP

Frequently Asked Questions

How much does a 4-frame pen session like this cost?

Styled creative frames start at $35 per image under our Growth package, so this 4-frame set runs about $140 including swatch styling and retouching. White-background catalog versions can be added at $12 per image under Essential. All rates are starting prices; the final quote depends on your requirements.

How long does a pen set take?

This set was delivered in 5 business days, inside our standard 5-7 business day window: day 1 for reflection tests on the barrels, day 2 for the shoot, days 3-5 for retouching.

Can these frames be used on Amazon?

Yes, in secondary slots, A+ Content and social. Amazon main images require a pure white background, and we add compliant white versions of each pen in the same session at $12 per image, delivered at 2000x2000px sRGB.

How do you show the line quality of a liquid pen in a photo?

Two ways in this set: one pen is placed mid-stroke beside a zig-zag swatch drawn with the actual product, and a separate frame runs a fine squiggle straight from the uncapped nib across a mirror. Both swatches are drawn in single continuous pulls.

Can you shoot both ends of a dual-ended pen clearly?

Yes. Frame 2 stages three uncapped units so the fine point and the angled chisel tips are all visible in one group, each shot sharp at f/8 on the 100mm macro.

Do you shoot both packaging colorways of a line?

Yes. The gold dual-ended barrels and the white fine-tip barrels were staged as separate groups inside the same locked set and grade, so both colorways sit consistently in one catalog.

Need line-proof photography for your makeup pens?

Contact AIMI Visual Media in Guangzhou, China for swatch-driven frames that show exactly what your tip can draw.

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