Furniture product photography case study by AIMI Guangzhou

Solid Wood New Chinese Style Furniture Photography

Published:
2018-10-29 17:10:29
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-09-19 13:40:00

chestnut living room set with armchair, three-seat sofa, coffee table and sideboard

L-shaped chaise lounge set with nested round coffee tables and curio cabinet

bedroom suite with fluted panel bed, wardrobe, vanity and upholstered stool

arched headboard bedroom suite with upholstered inset and paired nightstands

bedroom suite with raised-panel headboard, tall chest of drawers and plant stand

curved-rail bedroom suite with corner wardrobe, vanity and round mirror

Six showroom frames for a solid wood furniture line in the New Chinese style: one chestnut finish carried across a living room, a chaise lounge set and four bedroom suites, photographed as complete dressed rooms at the AIMI Visual Media studio in Guangzhou, China. See more of this category in our furniture photography portfolio.

▶ View full project details, specifications & FAQ

The client builds solid hardwood furniture in a softened New Chinese language: rounded arms, recessed panels and a warm chestnut finish across living and bedroom pieces. The brief asked for complete dressed rooms that let buyers furnish a whole home from one line. All six frames were photographed at the AIMI Visual Media studio in Guangzhou, China, with window views dressed as printed scenic backdrops.

Project Overview
ClientA solid wood furniture maker with a New Chinese collection
ProductLiving room, lounge and four bedroom suites in chestnut
Shots Delivered6 images
Lead PhotographerJune, Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5-7 business days
Usage LicenseFull commercial license

Photography Challenges

1. One finish across six different rooms. Chestnut shifts fast under changing light. Every suite is metered to the same wood value, and the grade is matched in retouch, so the living room sofa and the last bedroom wardrobe read as one continuous collection.

2. Showroom windows need controlled views. Real exterior views fight the interior grade. Window bays are dressed with printed scenic backdrops chosen per room, so the view supports the set instead of pulling color and attention out of the furniture.

3. Dressed rooms must not bury the product. Pillows, ceramics and plants make a room sell, but clutter kills the wood read. Props are held to a few pieces per surface, and upholstery stays in muted tones so the chestnut frames keep first read.

Our Approach

Living and lounge rooms first.

Frames 01-02 establish the collection in the social rooms: the sofa and armchair group with coffee table and sideboard, then the chaise lounge set with nested tables and curio cabinet.

Bedroom suite walk.

Frames 03-06 move through four bedroom configurations, fluted panel bed with vanity, arched headboard suite, raised-panel room with tall chest, and the curved-rail set with corner wardrobe, each with its own textile palette.

Collection discipline in post.

All six rooms are graded against one reference frame, so wood tone, wall value and curtain color hold continuous when the catalog flips from room to room.

"A furniture line wins when the buyer stops comparing pieces and starts planning rooms. Shoot the collection as rooms, and the catalog does the cross-selling." — June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV
Lens24-70mm f/2.8L II
LightingSoft showroom keys metered to one wood value
Sets/StylingSix dressed rooms, printed scenic backdrops at window bays
Talent/PropsNone
Deliverables6 images, high-resolution sRGB JPG + WebP

Frequently Asked Questions

How is a six-room collection shoot priced?

Styled room frames like these sit in our Growth package from $35 per image, white-background versions start from $12 per image under Essential, and full A+ Content sets start from $80 per SKU under Premium. All rates are starting prices, and the final quote depends on your requirements.

Can you keep one wood finish consistent across room sets?

Yes. Every suite is metered to the same wood value on set and graded against one reference frame in retouch, so the collection reads as a single continuous line.

Can room styling follow our catalog direction?

Yes. Textiles, art and props are styled to your direction before the session, from muted minimal to dressed formal, so each room lands on its target buyer.

Can we add white-background versions for marketplace slots?

Yes. Pure white-background shots for Amazon main image slots start from $12 per image under our Essential package. All final files are delivered at 2000x2000px sRGB, which exceeds Amazon's 1000px minimum requirement for the zoom feature, and include a full commercial license.

Need a whole collection photographed as one home?

Contact AIMI Visual Media in Guangzhou, China for showroom furniture photography that keeps every room in one grade and every piece in the family.

Get a Free Custom Quote View More Furniture Cases

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