Home goods product photography case study by AIMI Guangzhou

Chinese Landscape Tableware Product Photography

Published:
2018-08-18
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-08-07 20:17:30

Stacked porcelain plates with Chinese ink landscape painting - tableware flat lay product photography Full porcelain dinnerware set with landscape art on black backdrop - tableware group product photography White teapot with landscape lid viewed from above with dried botanicals - tea ware product photography Porcelain plate with bowl and soup spoon stacked - landscape tableware product photography Small porcelain bowl plate and cups with ink painting on black - ceramic tableware product photography Five footed porcelain bowls fanned in an arc - bowl set product photography Landscape painted plate beside dark dish with food - overhead tableware product photography Stacked porcelain bowls with landscape painting close-up - ceramic bowl product photography

A tableware brand asked AIMI Visual Media in Guangzhou, China to photograph 8 images of its Chinese landscape porcelain line: plates, bowls, and serving pieces styled on dark sets, delivered in 5 business days at 2000x2000px.

▶ View full project details, specifications & FAQ

The client sells porcelain tableware printed with traditional Chinese ink landscapes, and asked AIMI Visual Media in Guangzhou, China to shoot the line for its online listings. The set covers dinner plates, footed bowls, a covered serving pot, soup spoons, and small cups, all in white glaze with mountain-and-water artwork and calligraphy. We shot 8 images in our Guangzhou studio: flat lays, group arrangements, an overhead teapot frame with dried botanicals, and close-ups of the bowl stacks, all on dark sets that make the white porcelain pop, under a full commercial license.

Project Overview
ClientTableware brand (e-commerce seller)
ProductChinese landscape porcelain tableware: plates, footed bowls, covered serving pot, soup spoons, cups
Shots Delivered8 styled images (flat lays, group sets, overhead, close-ups)
Lead PhotographerJune — Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5 business days
Usage LicenseFull commercial license

Photography Challenges

1. White porcelain on a black set burns out fast. White glaze on a dark background is the oldest trick in the book, but give it too much light and the plate turns into a white hole with no artwork. We meter for the artwork, not the white: the glaze stays bright but the mountains and calligraphy keep their ink.

2. Glossy rims reflect the whole room. Every curved rim is a little mirror. A second light, a window, even the photographer's shirt can print onto the glaze. The set runs with one soft light and black cards all around, so each rim carries one clean highlight and nothing else.

3. A stack has to show every piece. Pile plates on plates and the buyer only sees the top one. Each group frame is built in layers: big plate at the bottom, bowl on top, spoon across the rim, so the photo reads the full set in one glance.

4. The artwork has to stay sharp. The ink painting is why people buy this set. Focus goes on the artwork every time, and close-ups use a macro lens so the tiny trees, bridges, and red seal stamps stay readable even when a shopper zooms in.

Our Approach

Group and Stack Frames

The group frames show the range in one shot: two plates standing at the back, the covered pot in the middle, bowls stacked at the side, and one cup tipped forward so shoppers can see inside. The stack frames layer charger, bowl, and spoon into a small tower. Everything sits on a dark textured surface that holds the set together and makes the white porcelain glow.

Overhead and Detail Frames

The overhead frame shoots the teapot straight down with its landscape lid as the hero, ringed by small dishes of dried flowers, peel, and mushrooms for a tea-table mood. The arc frame fans 5 footed bowls outward so each painted exterior shows. Close-ups use the macro lens to put the brushwork front and center.

Retouching

All 8 frames get one dark, clean finish: whites kept bright without blowing out the artwork, dust wiped from the glaze, and the black set kept deep and even. Colors are matched to the physical pieces. Files went out at 2000x2000px sRGB in JPEG (quality 90) and WebP, ready for Amazon listings and A+ Content.

"White porcelain on black is easy to start and hard to finish. Keep the black truly black, let the glaze shine once, and protect the artwork — that is the whole job." June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV (30.4MP full-frame)
LensesCanon EF 24-70mm f/2.8L II (groups and stacks); EF 100mm f/2.8L Macro (artwork close-ups)
LightingOne large soft light, black cards around the set to control glaze reflections
SetDark textured tabletop, black backdrop; dried botanicals, peel, and mushrooms as food props
HandlingCloth gloves; every piece wiped before each take
RetouchingWhites held with artwork detail, glaze dust cleanup at 200%, colors matched to physical pieces
Deliverables8 retouched images, 2000x2000px sRGB, JPEG q90 + WebP, full commercial license

Frequently Asked Questions

How much does an 8-image set like this cost?

This set came to about $280 at $35 per styled image, props included. Plain white-background shots of each piece for your main listing images start at $12 each, and orders of 10 or more items get 10% off.

How long does the shoot take?

These 8 images were delivered in 5 business days. The dark set stays built all session, so the work goes into arranging stacks and cleaning glaze, not into rebuilding.

Can I use dark-set photos on Amazon?

Yes, in the secondary slots, A+ Content, and your brand store. They are delivered at 2000x2000px, above Amazon's zoom minimum. Main images must be the product alone on pure white, which we add at $12 per piece.

How do you keep the white glaze from burning out?

We expose for the artwork, not the white. That keeps the plates bright but lets the ink painting and calligraphy keep their detail. Burn out the artwork and the photo could be any white plate.

Can you show what a full place setting looks like?

Yes. The stack frames in this set do exactly that: charger at the bottom, bowl on top, spoon across the rim. If you want a full table set for four, we can build and shoot that too.

Can you shoot more pieces from this line later?

Yes. We keep the set and lighting notes on file, so new pieces shot later match this gallery: same dark set, same light, same finish. New pieces run at the standard $12 or $35 per-image rates.

Need photos for your tableware line?

AIMI Visual Media, Guangzhou, China — styled set photography for porcelain, dinnerware, and tableware brands selling on Amazon and Shopify.

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