
HANGROO Straw Cup Photography
- Published:
- 2021-05-15
- Lead Photographer:
- June (Product Photography Team Lead)
- Source:
- AIMI Visual Media Co., Ltd.
- Last Updated:
- 2026-08-10 15:07:11
HANGROO asked AIMI Visual Media in Guangzhou, China to photograph 5 images of its weighted-straw sippy cups: graphic sun-set heroes plus the cap-removal demo, delivered in 5 business days at 2000x2000px.
▶ View full project details, specifications & FAQ
HANGROO asked AIMI Visual Media in Guangzhou, China for the energy a toddler cup deserves: no sleepy pastels, but a royal-blue sky with a yellow sun. We shot 5 images in our Guangzhou studio on the graphic block set: three colorways on tiered plinths, the hero cup open with its straw up, the floating frame for the lightweight claim, and a hand lifting the cap-straw assembly clean out, all under a full commercial license.
| Project Overview | |
|---|---|
| Client | HANGROO (baby feeding brand) |
| Product | Weighted-straw sippy cups with flip lids (3 colorways) |
| Shots Delivered | 5 styled images (graphic sets + demo action) |
| Lead Photographer | June — Product Photography Team Lead |
| Shoot Location | AIMI Visual Media studio, Guangzhou, China |
| Turnaround | 5 business days |
| Usage License | Full commercial license |
Photography Challenges
1. Toddler energy is a graphic decision. Pastels say baby; this cup is for kids who run. We build the set in royal blue with a flat yellow sun and orange blocks: the frame itself feels like a playground, which is exactly the parent's mental image of the user.
2. The push-button lid needs an open frame. The one-press flip lid is the feature toddlers operate themselves. We shoot the cup mid-open, straw standing, button forward: self-service drinking demonstrated, not listed.
3. Floating sells lightweight. Specs say the cup is light; a levitating frame proves it. We suspend the cup against the blue with hidden wire, removed in post: the anti-gravity visual does the grams-to-ounces argument instantly.
4. Cleaning is the silent objection. Every parent asks 'can I reach the straw'. The cap-removal frame shows the whole straw assembly lifting out in one piece: the answer photographed, nipple brush compatible.
Our Approach
The Trio Frame
Three colorways on tiered yellow and orange blocks under the graphic sun: the range as a small skyline, each cup's handle and lid color reading clearly.
The Hero and Floating Frames
The open cup with straw standing on the orange block, then the same cup levitating against blue: the self-service feature and the lightweight claim, both as images.
The Demo Frame
A hand lifts the cap-straw assembly straight out of the body: the cleaning answer in one gesture, weighted ball and all.
Retouching
All 5 frames keep the set honest: wire removed clean, blues royal not purple, plastics true, and whites at 245-252. Files went out at 2000x2000px sRGB in JPEG (quality 90) and WebP, ready for Amazon listings and A+ Content.
"A toddler cup sells on 3 frames: the lid flipped open, the cup floating light, and the straw lifting out for the brush." — June, Product Photography Team Lead
| Technical Specifications | |
|---|---|
| Camera | Canon EOS 5D Mark IV (30.4MP full-frame) |
| Lens | Canon EF 24-70mm f/2.8L II at 50-70mm |
| Lighting | High-key even array; graphic shadow control |
| Set | Royal blue + yellow sun graphic block set |
| Props | Geometric blocks, sun panel; wire rig for floating |
| Retouching | Wire removed, blues royal, whites at 245-252 |
| Deliverables | 5 retouched images, 2000x2000px sRGB, JPEG q90 + WebP, full commercial license |
Frequently Asked Questions
How much does a 5-image set like this cost?
This set came to about $175 at $35 per styled image, the graphic set included. Plain white-background shots for main listing slots start at $12 each, and 10 or more items get 10% off.
How long does the shoot take?
These 5 images were delivered in 5 business days. Trio, hero, floating, and demo frames share one set build and one shoot day.
Can graphic-set photos go on Amazon?
Yes, in the secondary slots, A+ Content, and your brand store, delivered at 2000x2000px. Main images must be the cup alone on pure white, which we add at $12 per colorway.
How do you make a cup float?
Hidden wire rig against the blue, removed in post. The levitating frame proves the lightweight claim faster than any gram figure.
Why photograph the cap lifting out?
Because every parent's silent objection is 'can I reach the straw'. The whole assembly lifting out in one piece is the cleaning answer, photographed.
Can you add more colorways later?
Yes. The graphic set and lighting template stay on file, so new colors drop into the skyline, at the standard $12 or $35 per-image rates.
Need photos for your drinkware line?
AIMI Visual Media, Guangzhou, China — graphic-set photography for baby drinkware brands selling on Amazon and wholesale.
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