Home goods product photography case study by AIMI Guangzhou

Care Infant Formula Product Photography

Published:
2018-08-31
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-08-07 22:34:30

Three Care formula tins with green heart design on reflective white - formula trio product photography Care stage 2 formula tin with farm doodle illustrations - milk powder product photography Care Maternal plus formula tin with blue lid - formula packshot photography Care Maternal plus tin with striped heart design - infant formula photography Care stage 1 gold formula tin with farm scenery label - milk powder tin photography Care stage 1 formula tin with milk drop design - infant formula product photography Care stage 3 formula tin with mother and baby illustration - formula packaging photography

A formula brand asked AIMI Visual Media in Guangzhou, China to photograph 7 white-background images of its Care formula tins: stages and designs from singles to trios, delivered in 3 business days at 2000x2000px.

▶ View full project details, specifications & FAQ

The client markets Care infant formula in several package designs and asked AIMI Visual Media in Guangzhou, China to shoot the range for its online listings. The tins run from stage 1 to stage 3 plus a maternal variant, across green-heart, farm-doodle, and gold-label design families. We shot 7 images in our Guangzhou studio on white sweeps: single-tin heroes per design and one trio arrangement, all under a full commercial license.

Project Overview
ClientFormula brand (e-commerce seller)
ProductCare formula tins: stages 1-3 plus maternal variant, 3 design families
Shots Delivered7 white-background packshots (6 singles, 1 trio)
Lead PhotographerJune — Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround3 business days
Usage LicenseFull commercial license

Photography Challenges

1. Illustrated labels need flat light. These tins carry detailed artwork: cows, windmills, mother-and-baby illustrations. Directional light throws the ribs' shadows across the art. We lit flat and even from the front, so every printed detail reads without interference.

2. Three design families, one brand. Green hearts, doodle farms, and gold pastoral labels look like distant cousins. We kept one sweep, one camera height, and one light recipe across all 7 frames, so the photography ties the range together even where the designs differ.

3. Metallic lids glare. Gold and blue lids are mirror-finished plastic. One small hard accent aimed only at the lid gives it a clean glow, while the soft key keeps the paper-white bodies from blowing out.

4. The trio must read as a set. The 3-tin frame arranges tall center, flanks behind, labels forward. Each tin was leveled against the tethered screen, because in a group shot one leaning can makes the whole range look sloppy.

Our Approach

Single-Tin Heroes

Each design gets its own front-on portrait: the doodle-farm stage 2, the blue-lidded maternal variant, the gold farm stage 1, the mother-and-baby stage 3. Straight-on framing keeps the label artwork and the stage badges readable at thumbnail size.

The Trio Frame

The green-heart design gets a 3-tin arrangement: one tall hero forward, two flanks tucked behind, reflections mirroring on the gloss floor. It is the frame that says 'range' for brand stores and distributor decks.

Retouching

All 7 frames go to pure white with packaging colors matched to the physical tins: greens fresh, golds warm, illustrations crisp. Dents and scuffs on the metal are cleaned at 200% zoom. Files went out at 2000x2000px sRGB in JPEG (quality 90) and WebP, ready for Amazon main-image slots and brand stores.

"Formula tins are trust objects. Clean white, true colors, readable badges: the photo has to feel as careful as what is inside the can." June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV (30.4MP full-frame)
LensCanon EF 24-70mm f/2.8L II at 50-70mm
LightingFlat even key for label readability, small hard accent for lids
SetWhite seamless sweep with glossy reflective floor
HandlingTins polished and leveled before every take
RetouchingPure-white finish, packaging colors matched to physical units, dent cleanup at 200%
Deliverables7 retouched packshots, 2000x2000px sRGB, JPEG q90 + WebP, full commercial license

Frequently Asked Questions

How much does a 7-image packshot set like this cost?

This set came to about $84 at $12 per white-background image. Styled scenes with props can be added at $35 each, and 10 or more items get 10% off.

How fast can you deliver?

These 7 were delivered in 3 business days. Once the light recipe is locked, tins rotate through the sweep quickly: polish, level, shoot, next.

Are these ready for Amazon main images?

Yes. Product alone on pure white, no props, no overlays, at 2000x2000px, above the zoom minimum. This set was built exactly for main-image slots.

How do you keep illustrated labels readable?

Flat, even front light. Directional light throws the can ribs' shadows across the artwork; flat light keeps every cow, badge, and stage number readable at thumbnail size.

Can you photograph multiple design families together?

Yes. We keep one setup for the whole session, so different label designs still sit in the gallery as one range. The trio frame in this set shows the approach.

Can you add new stages or designs later?

Yes. The setup notes stay on file, so new tins match this gallery exactly: same height, same light, same reflections. New SKUs run at the standard $12 packshot rate.

Need photos for your formula or packaged goods line?

AIMI Visual Media, Guangzhou, China — packshot photography for formula and FMCG brands selling on Amazon and Shopify.

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