Home goods product photography case study by AIMI Guangzhou

Bamboo Cheese Board Set Home Goods Photography

Published:
2023-08-28
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-08-15 00:07:08

Overhead flat-lay of bamboo cheese board set with dragon fruit, cucumber, sausage rosette, donut, grapes, brie, nuts, cookies, four cheese tools, and a red wine glass on dark charcoal concrete surface - home goods photography Overhead flat-lay of bamboo cheese board set with food styling, four bamboo-handle cheese tools at upper right, wine glass and grape bowl at edges on white textured surface - home goods photography Hands in a black apron cutting a wheel of white-rind cheese on a bamboo board with cheese knife and two-prong fork, red wine glass, unbranded dark bottle, rye bread, and green leaves on black background - home goods photography

AIMI Visual Media, based in Guangzhou, China, produced three styled home-goods images for a bamboo cheese board set. The files were delivered at 2000x2000px sRGB within five business days, in JPEG quality 90 plus WebP with a full commercial license.

▶ View full project details, specifications & FAQ

A kitchenware brand selling on Amazon and Shopify commissioned lifestyle imagery for a bamboo cheese board set with four matching tools. We delivered two overhead flat-lays and one dark hands-in-action scene, covering the listing's main image slot and supporting lifestyle positions. All images were handed over with a full commercial license for both Amazon and Shopify use.

Project Overview
ClientA kitchenware brand selling on Amazon and Shopify
ProductBamboo charcuterie and cheese board set with four matching bamboo-handle tools (cleaver, hard-cheese knife, soft-cheese knife, serving fork)
Shots Delivered3 styled images
Lead PhotographerJune — Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5 business days
Usage LicenseFull commercial license for Amazon and Shopify

Photography Challenges

1. Food freshness under continuous lights. Dragon fruit wedges, cucumber slices, brie, and grapes lose moisture quickly under modeling lights. We pre-staged the board with stand-in pieces, then swapped in fresh produce immediately before each exposure, keeping surfaces chilled and covered between frames.

2. Bamboo color and grain consistency. The board's natural bamboo grain shifts between warm and cool depending on the light source, which can make a single listing look inconsistent. We matched white balance across all three scenes using a gray card and kept the board at a fixed angle so the grain direction read consistently.

3. Stainless-steel tool reflections. The four cheese tools have polished stainless-steel heads that pick up the softbox, camera, and crew if left uncontrolled. We used black flags on both sides of the set to shape the reflections into a clean gradient rather than broad white blocks.

4. Switching from bright flat-lays to a dark moody scene. The first two images required even, shadowless overhead light, while the third needed directional, low-key light on a black background. We reconfigured the key light from a directly overhead softbox to a side-angled softbox with a grid, adding a rim light to separate the hands and board from the black backdrop.

Our Approach

Overhead flat-lay construction.

We shot the two flat-lays from directly above with the camera mounted on a crossbar, keeping the board parallel to the sensor. Food was grouped around the two recessed compartments and the slotted tool edge so the board's features stayed readable; the four tools were fanned above the board in IMG1 and placed at upper right in IMG2 to leave clear negative space.

Lighting for two distinct moods.

The bright scenes used a large softbox directly overhead with a white reflector to fill shadows, giving even illumination on both the dark charcoal surface and the white textured surface. For the dark scene, we moved a gridded softbox to the side and flagged the lens, letting the light fall off quickly into the black background while still revealing the cheese rind and bamboo grain.

Retouching and Delivery.

Retouching was restrained: we corrected white balance against the gray card, cleaned small crumbs and sensor dust, and removed the wine-bottle label area since the bottle was an unbranded prop. Final files were exported as 2000x2000px sRGB JPEG quality 90 plus WebP, cropped and composed to fit Amazon image slots and to support A+ Content modules on Shopify.

"We stage with stand-ins first and bring in the real food only when the light, framing, and focus are locked; the food stays fresh and the shoot stays on schedule." June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV, tripod-mounted with a horizontal crossbar for overhead flat-lays
LensesStandard zoom for overhead flat-lays; fast prime for the moody in-use scene, shot at a moderate aperture to keep the board and cheese sharp while softening the background
LightingStudio strobes with a large overhead softbox and white reflector for the bright flat-lays; side gridded softbox with black flags and a rim light for the dark scene; flash duration frozen to keep food and hands sharp
Sets, Locations, Styling and PropsDark charcoal concrete surface, white textured surface, and black background at AIMI Visual Media's Guangzhou studio; fresh produce, brie, mixed nuts, cookies, rye bread, red wine glass, unbranded dark wine bottle, gray linen napkin, and four bamboo-handle cheese tools
RetouchingGray-card white balance, dust and crumb cleanup, reflection shaping on stainless-steel tools, label area obscured on the unbranded wine bottle, color-matched bamboo grain across the three images
Deliverables2000x2000px sRGB JPEG quality 90 plus WebP, full commercial license for Amazon and Shopify

Frequently Asked Questions

How much did the three styled images cost?

Three styled lifestyle images at $35 each total $105. There was no multi-SKU discount because this was a single product with three image angles; the 10% discount applies at 10+ SKUs and 15% at 30+ SKUs.

What is the turnaround time?

Standard turnaround is 5-7 business days. This set of three styled images was delivered in five business days.

Are the images compliant with Amazon's requirements?

Yes. The files are delivered at 2000x2000px on the longest side in sRGB, which meets Amazon's minimum 1600px zoom requirement. The bright flat-lays can be used as clean supporting images, and the compositions leave room for Amazon image slots and A+ Content.

How do you photograph a cheese board flat-lay without harsh shadows?

We mount the camera overhead and place a large softbox directly above the set, then add a white reflector opposite the key to lift shadows. This gives even light across the bamboo, food, and tools while preserving enough directional shadow to show the board's recessed compartments and grain.

Do we need to ship the product to Guangzhou, and can we direct the shoot remotely?

Yes, ship the bamboo board and tools to our Guangzhou studio. We can run remote art direction through a live feed so your team can approve framing, food placement, and lighting before final captures.

Can we reorder more images later and keep the same look?

We save the lighting diagrams, gray-card white-balance references, prop notes, and surface samples for each project. Reorders can match the bamboo color, food styling, and background treatment so new SKUs sit consistently beside the original three images.

Ready to photograph your cheese board set?

Contact AIMI Visual Media in Guangzhou, China to plan home-goods photography for your Amazon and Shopify listings.

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