Freeze-Dried Cat Treats Pet Snack Photography

This project features professional studio photography for a full line of 0-additive freeze-dried cat treats, including salmon, duck, chicken and mixed flavor varieties in colorful printed stand-up resealable pouches plus a transparent sealed storage jar. Shot by June (Product Photography Team Lead) at AIMI's in-house Guangzhou studio for a Chinese pet supply brand expanding to global Amazon and DTC channels, all images use bright, high-contrast colors and creative arrangements optimized for e-commerce conversion.

Project Overview

Photography Challenges

1. Consistent color accuracy across packaging variants: The product line uses four distinct accent colors (bright green, yellow, pink, white) across pouches, requiring precise color calibration to ensure brand colors match physical packaging exactly without oversaturation.
2. Matte plastic + transparent container exposure balance: The matte finish stand-up pouches and semi-transparent plastic storage jar (showing freeze-dried treat pieces inside) required separate exposure layers to avoid washing out print details while keeping jar contents visible.
3. Creative arrangement without clutter: The client requested fun, engaging flat lays that appeal to pet owners, but arrangements needed to stay clean enough for e-commerce use where product packaging must remain the clear focus.
4. Glare control on sealed pouches: Resealable zip-lock tops and glossy printed accents on packaging easily catch studio light reflections that obscure branding and cat illustrations.

Our Approach

Colored Backdrop Product Shots

We used a 4-light Profoto setup with large softboxes and polarizing filters to eliminate glare on packaging surfaces, while preserving accurate color for all four package design variants. The signature bright lime green background was selected to match the brand's energetic identity and stand out in crowded Amazon search results, with pouches arranged in a radial knolling pattern to clearly show every flavor option at a glance.

Creative Flat Lay & Scene Shots

We built minimal, pet-themed sets using complementary color props and ingredient details (freeze-dried treat pieces, fresh ingredient accents) to communicate product quality and natural ingredients. All arrangements were composed to keep product packaging fully visible and readable, with no prop covering key branding, flavor labels or the prominent "0 additive" marketing badge shown on every pouch.

Post-Production & Retouching

Retouching included glare removal, color calibration to official brand Pantone values, minor packaging crease cleanup, and background optimization. All images were delivered in both 16-bit TIFF master files (for advertising/print use) and 2000px sRGB JPEG (pre-optimized for fast Amazon, Shopify and social media loading).

Technical Specifications