MoChic Reusable Cup Product Photography

The client sells MoChic reusable cups and asked AIMI Visual Media in Guangzhou, China to shoot the range for online listings: glass coffee cups with colored lids and sleeves, the kraft retail box, and the loop-handle sports bottles. We shot 8 images in our Guangzhou studio on the white sweep: 4-color lineups, a trio, singles, the boxed retail pack, and the 6-color bottle family, all under a full commercial license.

Photography Challenges

1. Clear cups on a white sweep. Glass bodies disappear against white without edge control. We flag a dark line down each cup's edges, so the silhouette reads and the color band pops, while the sweep stays pure.

2. The lineup is the range page. Four colors in a row answer 'which colors?' in one image. We match heights, spacing, and angles across the row, because a sloppy lineup reads as a sloppy product line.

3. Lids off prove the build. The trio with lids leaning beside shows the sleeve, the rim, and the lid as separate parts: the frame that answers 'how does it open' without a word.

4. The box is part of the range. The kraft retail box with its die-cut window is what gift buyers receive. One frame of the boxed cup earns the 'nice packaging' review before checkout.

Our Approach

Color Lineups

The lineup frames run the range in rows: 4 coffee cups by color, the 6 sports bottles in their arc. Every cup is level, spaced, and lit identically, so the only difference on the page is the color decision.

Singles and Packaging

The singles give magenta and yellow their hero frames, the parts trio shows lids off, and the kraft box stands with the cup visible through its window. Hero, build, and unboxing: the 3 questions every cup listing must answer.

Retouching

All 8 frames keep the product honest: glass clear, silicone colors matched to the physical cups, logos crisp, and whites pure. Files went out at 2000x2000px sRGB in JPEG (quality 90) and WebP, ready for Amazon main-image slots.

"A cup range is a color decision. Photograph the lineup like a paint chart: level, spaced, identical light, and let the colors argue." — June, Product Photography Team Lead

Frequently Asked Questions

How much does an 8-image set like this cost?

This set came to about $96 at $12 per white-background image. Styled scenes would run $35 each, and 10 or more items get 10% off the whole order.

How long does the shoot take?

These 8 images were delivered in 5 business days. White-sweep lineups move fast once the row template is set: cups swap, nothing else moves.

Are these ready for Amazon main images?

Yes. The products stand alone on pure white at 2000x2000px, above the 1000px zoom minimum, with packaging frames reserved for secondary slots.

Why photograph the colors in lineups?

Because color is the main buying decision for this product. One row of 4 answers 'which colors' faster than 4 separate thumbnails.

How do you keep clear glass visible on white?

With flagged edges: a controlled dark line down each side of the glass. The silhouette reads, the color band pops, and the background stays pure.

Can you add new colors later?

Yes. The lineup template stays in the studio, so new colorways drop into the same row, at the standard $12 packshot rate.

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