Home goods product photography case study by AIMI Guangzhou

Acoustic Guitar Product Photography

Published:
2018-09-05
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-08-08 20:51:32

Natural spruce acoustic cutaway guitar front three quarter on white - guitar photography Guitar back showing striped wood grain on white - acoustic guitar back photography Cutaway guitar rear view with amber back on white - guitar back photography Acoustic guitar diagonal showing soundhole and pickguard - guitar detail photography Guitar diagonal body and fretboard close on white - acoustic guitar photography Guitar back straight view with center seam - tonewood back photography Full guitar diagonal from above on white - acoustic cutaway photography

An instrument seller asked AIMI Visual Media in Guangzhou, China to photograph 7 images of an acoustic cutaway guitar: front, back, and diagonal angles on white, delivered in 5 business days at 2000x2000px.

▶ View full project details, specifications & FAQ

The client sells acoustic guitars and asked AIMI Visual Media in Guangzhou, China to shoot a cutaway model for online listings. We shot 7 images in our Guangzhou studio on the white sweep: the front three-quarter hero, the striped back from 2 angles, diagonals that carry the soundhole, pickguard, and fretboard in one line, and the straight rear view with its center seam, all under a full commercial license.

Project Overview
ClientInstrument seller (e-commerce)
ProductSteel-string acoustic cutaway guitar, natural finish
Shots Delivered7 white-background images (hero, backs, diagonals)
Lead PhotographerJune — Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5 business days
Usage LicenseFull commercial license

Photography Challenges

1. A guitar is 2 products. The front sells the sound: spruce top, rosette, pickguard. The back sells the wood: striped grain and center seam. Buyers check both, so both get hero-quality frames.

2. Gloss reflects the whole room. A polished top mirrors every stand and cable in the studio. We light through large soft sources and flag everything else, so the gloss carries one long clean highlight and nothing else.

3. The diagonal is the full story. Body to headstock along the diagonal shows top, side, fretboard, and tuners in one frame: the single image that answers the most questions.

4. The cutaway must read. The cutaway is the model's selling point over a standard body. We angle the three-quarter frames so the cutaway horn is unmistakable in silhouette.

Our Approach

Front and Back Heroes

The front three-quarter shows the spruce top, rosette, and tortoise pickguard with the cutaway clear. The rear frames show the striped back straight on and angled, because tonewood is a buying argument, not a hidden side.

Diagonal Coverage

The diagonals run the full length of the instrument: soundhole to headstock, body curves to tuner hardware. These are the zoom frames buyers open when they are close to purchasing.

Retouching

All 7 frames keep the wood honest: grain crisp, gloss clean, cream top warm, and dust removed at 200% zoom. Files went out at 2000x2000px sRGB in JPEG (quality 90) and WebP, ready for Amazon main-image slots.

"Instruments are bought with the eyes first: show the wood, show the build, and let the gloss carry one clean highlight." — June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV (30.4MP full-frame)
LensCanon EF 24-70mm f/2.8L II at 50-70mm
LightingHigh-key soft sources with flagged reflections
SetWhite sweep
PropsNone — instrument only
RetouchingGrain crisp, gloss clean, dust cleaned at 200%
Deliverables7 retouched images, 2000x2000px sRGB, JPEG q90 + WebP, full commercial license

Frequently Asked Questions

How much does a 7-image set like this cost?

This set came to about $84 at $12 per white-background image. Styled scenes would run $35 each, and 10 or more items get 10% off the whole order.

How long does the shoot take?

These 7 images were delivered in 5 business days. The white sweep stays locked; the guitar rotates through front, back, and diagonal marks on the floor.

Are these ready for Amazon main images?

Yes. The guitar stands alone on pure white at 2000x2000px, above the 1000px zoom minimum, with front and back coverage in the set.

Why photograph the back of a guitar?

Because tonewood is a buying argument. The striped back and center seam prove the build, and serious buyers always check the back before they commit.

How do you keep gloss reflections clean?

With large soft sources and flags everywhere else. The polished top then carries one long clean highlight instead of a map of the studio.

Can you add more models later?

Yes. The angle marks stay on the studio floor, so new models match this set exactly, at the standard $12 packshot rate.

Need photos for your instrument line?

AIMI Visual Media, Guangzhou, China — white-background photography for instrument brands selling on Amazon and Shopify.

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