Home goods product photography case study by AIMI Guangzhou

Wooden Cutting Board Photography

Published:
2019-04-04
Lead Photographer:
June (Product Photography Team Lead)
Source:
AIMI Visual Media Co., Ltd.
Last Updated:
2026-08-09 22:55:33

Two wooden cutting boards stacked close up - cutting board photography Hands slicing orange on hardwood board - chopping board in use Round wood board with cucumber slicing - round cutting board photography Cutting board flat lay with cleaver and tomatoes - board flat lay photography Wood board with chilies and cleaver overhead - kitchen board photography Hands cutting meat on wooden board overhead - chopping meat photography Hands mincing meat on hardwood board - mincing board photography

A kitchenware brand asked AIMI Visual Media in Guangzhou, China to photograph 7 images of its hardwood cutting boards: stacked details, flat lays, and hands-in-action prep scenes, delivered in 5 business days at 2000x2000px.

▶ View full project details, specifications & FAQ

The client sells solid hardwood cutting boards and asked AIMI Visual Media in Guangzhou, China to show them working: not just the product, but the product under a knife. We shot 7 images in our Guangzhou studio on the wood and charcoal sets: a stacked close-up for thickness and grain, overhead flat lays with cleavers and ingredients, and 3 hands-in-action frames slicing oranges, cucumber, and meat, all under a full commercial license.

Project Overview
ClientKitchenware brand (e-commerce seller)
ProductSolid hardwood cutting boards: rectangular and round models
Shots Delivered7 styled images (detail, flat lays, action)
Lead PhotographerJune — Product Photography Team Lead
Shoot LocationAIMI Visual Media studio, Guangzhou, China
Turnaround5 business days
Usage LicenseFull commercial license

Photography Challenges

1. Wood grain is the quality certificate. A cutting board sells on its grain and thickness. We rake light across the surface at a low angle, so the grain throws micro-shadows and the board's edge shows its full depth: flat light makes hardwood look like printed laminate.

2. A board without food is furniture. Buyers need to see it work. We style real prep: citrus mid-slice, cucumber rounds fanned, meat mid-chop. The action is frozen mid-gesture, because a paused cut reads as 'in use' while a finished plate reads as 'done'.

3. Overhead kills glare, not warmth. Flat lays on wood go muddy under soft light. We keep the key warm and directional from the upper left, so shadows fall lower-right in every frame and the wood tone stays appetizing: one light direction across the whole set is what makes 7 frames feel like one kitchen.

4. Metal inserts must stay quiet. The steel handle bars and hanging rings should read as hardware, not jewelry. We flag the key off the metal and let it catch one thin highlight: present, brushed, and subordinate to the wood.

Our Approach

The Detail Frame

Two boards stacked and offset: the close-up shows thickness, rounded corners, grain, and the brushed handle bars. This is the frame wholesale buyers zoom for construction.

The Flat-Lay Frames

Overhead on the wood table: cleaver resting on the board, tomato wedges, garlic, chilies, and ginger arranged around. The ingredients frame the product and price the scene as a working kitchen.

The Action Frames

Hands only, mid-cut: oranges on the rectangular board, cucumber on the round board, meat minced in rhythm. Shallow depth keeps the knife and cut sharp while the charcoal background falls away.

Retouching

All 7 frames keep the kitchen honest: wood grain warm and continuous, produce fresh, metal highlights thin, and shadows consistent to the lower right. Files went out at 2000x2000px sRGB in JPEG (quality 90) and WebP, ready for Amazon listings and A+ Content.

"A cutting board sells working: grain under raked light for quality, a paused knife for use, and one light direction for the whole kitchen." June, Product Photography Team Lead

Technical Specifications
CameraCanon EOS 5D Mark IV (30.4MP full-frame)
LensCanon EF 24-70mm f/2.8L II at 50mm (flat lays); 70mm (action)
LightingWarm directional key upper-left; raked across grain; flagged off metal
SetCharcoal counter + rustic wood table
PropsFresh produce, cleavers, chef knife, hand model
RetouchingGrain continuous, shadows lower-right consistent
Deliverables7 retouched images, 2000x2000px sRGB, JPEG q90 + WebP, full commercial license

Frequently Asked Questions

How much does a 7-image set like this cost?

This set came to about $245 at $35 per styled image, sets, props, and the hand model included. Plain white-background shots for main listing slots start at $12 each, and 10 or more items get 10% off.

How long does the shoot take?

These 7 images were delivered in 5 business days. Flat lays and action frames share one session; produce is cut on set and shot fresh.

Can prep scenes go on Amazon?

Yes, in the secondary slots, A+ Content, and your brand store, delivered at 2000x2000px. Main images must be the board alone on pure white, which we add at $12 per model.

How do you show wood grain in photos?

By raking light across the surface at a low angle. The grain throws micro-shadows and the edge shows its full depth; flat light makes hardwood read as printed laminate.

Why photograph the board mid-cut?

Because a paused cut reads as 'in use' while a finished plate reads as 'done'. Buyers need to see the board working, so we freeze the action mid-gesture.

Can you add more board models later?

Yes. The sets and the warm-key recipe stay in the studio, so new boards join the same kitchen, at the standard $12 or $35 per-image rates.

Need photos for your kitchenware line?

AIMI Visual Media, Guangzhou, China — prep scene photography for kitchen brands selling on Amazon and wholesale.

Get a Free Custom QuoteView More Home & Living Cases

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